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Last updated: 17 Mar, 2016  

Percept One Bags TOI World Percussion Festival, 2016

NewsVoir | 16 Mar, 2016
Percept Sports & Entertainment, the Strategic Business Unit of Percept One, bagged the prestigious mandate of executing the ‘World Percussion Festival, 2016’ organised by The Times of India. The electrifying two day gala event was held on 5th & 6th March 2016 at the Cyber Hub, Gurgaon and the Nehru Park, New Delhi


The World Percussion Festival is a 2 day music festival in which Artists and Groups from all over the world perform with various percussion instruments on a common platform. This year saw mesmerizing musical performances by International Percussion Bands along with Flea Markets and Interactive Fun Activities zones spanning caricature, stilt walkers, carnival dancers, tattoo and face painting artists.


The euphoric beats of percussion instruments and the thunderous cheer of the crowd filled the air to kick start the 3 rd edition of the World Percussion Festival, 2016. The festival saw over 7,000 attendees humming and cheering to the drumbeats of the performers present from the different parts of the globe including Indonesia, Belgium, Sri Lanka, Israel and Russia. The main highlight of the Festival were the Israeli Drummer ‘Kaafri’ who performed for the very first time in Delhi, and ‘Rhythm of Causasus’, a band of five dynamic youth from Russia.


Percept Sports & Entertainment’s scope of on-ground work encompassed conceptualizing, planning and executing the entire two day event spanning hospitality, food & beverage, logistics, set production, theme and décor of the massive venue, safety and security protocols, overseeing the seamless show flow, and managing the entire technical production of the show.


The carnival witnessed a riot of colors with a quirky Flea Market coupled with additional fun activities such as Stilt Walkers, Magicians, Jugglers, and Clowns that captivated the attendees. Accessories and Home Décor items attracted many visitors, even as children were seen glued to the Bioscope.


“It was more than a Music Festival, it was like a Package for the entire family,” said Neha Kapoor, one of the Visitors to the World Percussion Festival, 2016.


Gaurav Singhania, Senior Brand Manager, The Times of India, said, “The 3rd edition of the World Percussion Festival reached greater heights this year with multiple engagement activities and adding lots of excitement around the Festival. This year it was organised at 2 venues to upscale the festival. We would like to congratulate the Percept team for putting up a great show and managing the festival seamlessly. We have been rolling out National Campaigns and NCR large scale campaigns through Percept and every time it has been a great experience.”


Commenting on the grand success of the event, Mr. Jayaram Nair, National Business Head, Percept Sports and Entertainment said, “It’s an honour to manage and execute the World Percussion Festival 2016 again and we are glad to have attained the expectations of the TOI team as also attending guests. This year the Festival scaled up to span 2 venues as also present a melange of fun interactive zones and activities to keep attendees engrossed. Managing a mammoth attendance of over 7,000 people across 2 days, handling guest protocols for reputed performers from all over the globe, creating magnificent decor, and ensuring seamless security and show flow was no easy task. Kudos to every member of the Percept team on delivering a seamless and memorable show, and here’s looking forward to handling many more exciting projects of the TOI Group!”



Percept Sports and Entertainment comprises of Experiential & Entertainment Marketing, Activations and Promotions, Event Management and Marketing, Sports Management and Marketing, Celebrity Endorsements & Talent Management services, Wedding Management, and Sports & Entertainment Intellectual Properties.


Percept Sports and Entertainment encompasses multiple SBU’s including:

    Percept Activ – India’s leading Brand Activation SBU focused on B-T-L brand communication activities, encompassing promotional and event based activation

    Percept Entertainment – A leader in the Event Management and Experiential Marketing arena

    Percept Sport – India’s primary Sports Marketing and Management SBU

    Percept Talent – India’s first professional Celebrity and Talent Management service provider

    Percept Weddings – India’s premier Celebrations & Wedding Management agency

    Percept Retail – India’s leading Retail Management agency


Percept Sports & Entertainment is a Percept company. With capitalized billings of INR 28.15 billion (FY’15), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 800 people and 45 offices across India and the Middle East.

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