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Last updated: 15 Mar, 2016  

Vodafone's Iconic Pug Comes Back

NewsVoir | 14 Mar, 2016
Vodafone India, one of India’s largest telecom service providers, today unveiled Vodafone SuperNet™– a seamless network experience that empowers customers to remain confidently connectedat all times, for their voice and data needs.


Announcing the launch of Vodafone SuperNet™, Sandeep Kataria, Director- Consumer, Vodafone India said, “Network plays a crucial role in enhancing customer experience. In our continuing endeavour to provide superior voice and data services, we have made significant investments to expand, upgrade and modernise our network across the country. To cater to evolving consumer needs, we usemultiple technologies toprovideover 194 million customers across the country, all-round benefits of a seamless network experience, beyond just speed.”



A number of initiatives in this fiscal have gone into build Vodafone SuperNet™viz.:


    Tower every Hour: Vodafone has set up a record number of over 30,000 sites (2G/3G/4G) to expand and upgrade its coverage of both voice and data across the country

    World’s largest 4G Network in India: with global presence in more than 20 countries, rolled out 4G services on the efficient 1800 MHz band ensuring better indoor coverageacross 5 circles of Kerala, Karnataka, Mumbai, Delhi & NCR and Kolkata

    International Roaming on 4G: Ourglobal reach makes us the only operator in India to provide 4G experience on International Roaming across 14 markets

    Faster, smarter and better Mobile Internet:Launched 3G services in 6 new circles of Kerala, Karnataka, Rajasthan, UP West and Assam & North East, expanding own 3G footprint to 16 circles

    Future Ready Technology: Upgraded entire radio network to all-IP technology, ready even for 5G

    Fibre Backhaul: High capacity Fibrebackhaul (160,000 kms of fibre till date)in most of our sites allowing mobile internet to flow without any blockage

    SON: use Cisco’s SON (Self Optimizing Network) technology to deliver superior mobile experience, improved voice call quality and reduced dropped calls.

    Single RAN: Technology and energy efficient network, capable for deploying advance technology with just a software upgrade

    Real Time Monitoring: State of the art, Super Network Operations Centre


The new campaign isbeingpromoted witha high decibel 360 degree creative communication conceptualized by Ogilvy & Mather, that brings back one of India’s most loved and popular brandmascots, ‘Cheeka’-the pug.Vodafone SuperNet™creative campaign will be introduced with three announcement spots on TV that bring back the old favourites pug and the little boy.


Elaborating on the communications strategy to launch of VodafoneSuperNet™, Siddharth Banerjee, National Head, Brand Communication & Insights, Vodafone India said ‘We are delighted to bring back our much loved mascot‘Cheeka’the pug. Research has shown that the endearing Vodafone pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network. Our communication strategy for this launch was to highlight the benefits of our seamless network and service experience and who better to announce it than ‘Cheeka’ the pug!’

TVC Link:





About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 194 million customers (over 100 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.


Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.


Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st December 2015, Vodafone had 461 million mobile customers and 12.9 million fixed broadband customers. For more information, please visit:

Follow us on twitter @Vodafone IN_News and visit


For Further Information, please contact:

Vodafone India |

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