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Last updated: 27 Jun, 2016  

Vodafone Brings Global Design Experience to Mini Stores in NCR

NewsVoir | 27 Jun, 2016
Vodafone India, staying true to its commitment to deliver seamless retail and customer experience, begins to upgrade all its Vodafone mini stores to treat customers with technology and services at par with any Global design store. Following the success of its Global Design stores and to provide world-class service experience, Vodafone is extending the concept to its mini stores (franchisee stores) beginning with stores at Malviya Nagar & Lodhi Road, New Delhi.


The upgraded mini store retail concept is designed and equipped to be warm and customer friendly, to meet the evolving needs and expectations of the customers. This store has been specifically adapted and customized after testing and validating a full suite of customer insights, which are relevant to customer needs in India.


With the increasing use of smart phones, mobile internet and new technologies, the customer is evolving at a fast pace. Customers are more empowered and have clarity of thoughts on what they want.


Customers will be offered an array of services at the stores

    SuperNetTM 4G - to discover and experience fast mobile internet,

    Vodafone Red - a unique  all-in one post-paid service plan for friends & family,

    Vodafone U - a life style proposition that brings a bundle of benefits that will keep its users always connected with friends and fun via the world of internet, voice, music plus exciting digital offers and experiences.

    Payment & Recharge services including utility bills through M-Pesa



    Ease and simplicity: Clear and intuitive navigation.

    Service and customer experience: Efficient service area/staff with systems to aid customers.

    Global standards, Local access: Look, feel and experience designed on lines of the Vodafone Stores and accessible closer to you.

    Flexibility & Consistency: A modular design which can flex to fit the huge variety of different shapes & sizes of store.

Speaking on this new retail initiative, Apoorva Mehrotra, Business Head – Delhi-NCR, Vodafone India said, “Taking a formidable step towards enhancing our customer experience we are very happy to announce the launch of global format mini stores in Delhi NCR.  As we move ahead providing world class services to our 1 crore plus customer base we would also want to empower our retailers through such infrastructural up-gradations and technological support. We understand that the advent of Vodafone SuperNetTM 4G services would require the need for seamless and enhanced customer experience and this initiative will help us in providing them with overall world class experience and services that Vodafone has on offer.

The launch of global format mini stores in Malviya Nagar & Lodhi Road underlines the importance of the customers in the area for Vodafone”. 


As on 31st May, 2016 Vodafone Delhi has 52 Company owned stores and 229 mini stores.


About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving ~198 million customers (over 107 million in rural areas). Commencing operations in India in 2007, Vodafone India is today a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, Vodafone M-Pesa is a unique and innovative money transfer service that fosters financial inclusion.


“Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, Vodafone is actively engaged in community development via its CSR and Sustainability initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief.”


Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.


Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 58 more, and has fixed broadband operations in 17 markets. As of 31st March 2016, Vodafone had over 462 million mobile customers and 13.4 million fixed broadband customers. 


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