NewsVoir | 23 Feb, 2016
Georgia May Jagger is the new face of the Pepe Jeans spring-summer 2016 campaign. In the past, models like Cara Delevingne, Jourdan Dunn and Behati Prinsloo have posed for Pepe Jeans. Starring alongside Simon Nessman, the model sports a casual mix of overalls, denim shirts and plaid shirts.
Georgia showed that Mick Jagger isn't the only one in the family who can pout with attitude. The model looked just like her rockstar dad in shots for the Pepe Jeans spring / summer 2016 campaign inspired by the spirit of Londonâs world famous Notting Hill Carnival. Of course denim, the linchpin of Pepe Jeans London, is celebrated and takes a starring role too. Photographed by Daniel Jackson, Georgia May exudes pure cool in every shot.
About Pepe Jeans London:
Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah Brothers, customized original jeans. A few years after their success, they bought several shops, becoming UK market leaders in the 1980s. A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all five continents. Pepe Jeans entered the Indian market in 1989 as a denim and casual wear brand. The brand extended its product offerings and grew into a complete denim wear brand with denim jackets, shirts etc. along with its line of jeans. The company managed to get a dominant foothold in the Indian market over a span of 20 years and is one of the leaders in premium jeans and casual wear space. The brand has evolved today as a complete casual wear brand and sells everything one would associate with casual wear including casual cotton shirts, denim shirts, light-weight jeans, T-shirts, shirts, jackets and accessories such as duffel bags, caps and most recently, cotton casual pants. Its products are sold through 165 EBOs, over 1,000 MBOs and 150 plus large format stores