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Last updated: 16 Dec, 2016  

Vodafone Introducing Vodafone M- Pesa Pay

NewsVoir | 13 Dec, 2016
Vodafone India today announced the launch of Vodafone M-Pesa PAY, an easy and ready to use digital payment solution to enable merchants and retailers to receive payments from their customers without any exchange of cash.

Vodafone M- Pesa Pay


To start using this exceedingly friendly digital payment solution, retailers and merchants simply have to download Vodafone M-Pesa app and register for Vodafone M-Pesa PAY as a merchant. Once registered, they can notify individual customer to make the payment due. Customers just need to click on the notification and make payment digitally using their M-Pesa wallet, bank account and debit or credit card in a completely seamless, worry free and secure manner.


Launching Vodafone M-Pesa PAY, Sunil Sood, MD & CEO at Vodafone India said, “The Hon’ble PM has set forth the vision of a Digital India and a less cash economy. As a responsible corporate citizen, we are fully committed to playing our role in fulfilling this vision. We started our journey towards enabling financial and digital inclusion in 2013 with the launch of Vodafone M-Pesa and have since made considerable progress by successfully establishing a franchise of over 8.4 million customers and nearly 1,30,000 outlets across the country. With the launch of Vodafone M-Pesa PAY, we are accelerating this journey by creating a platform for merchants and retailers to easily embrace digital payments and also encourage their millions of customers to pay via digital currency.”


Vodafone has undertaken a cross country drive to educate and onboard retailers, merchants and consumers to start using Vodafone M-Pesa PAY, as the preferred solution for receiving and making payments. It is building on its established countrywide telecom distribution footprint to drive the adoption of digital payments and usage of Vodafone M-Pesa PAY amongst the retail and trading community, both in urban locations as well as in the hinterland, where such solutions are most needed.


Vodafone M-Pesa has pioneered numerous digital payment initiatives in India while associating with several government initiatives and developmental sector organisations. These include:


    Direct benefit transfer in 10 states to genuine beneficiaries via subsidy, pensions or support

    Enabling cash collection  across 450 locations in Andhra Pradesh, Telangana, Gujarat, Karnataka and Tamil Nadu for Water Health India

    Disbursement, collection and digitization of loans in 22 locations for partnering with MFIs such as Bharat Financial Inclusion Limited (erstwhile SKS Microfinance) and Muthoot MFI

    Facilitating payments to artisans for Jaipur Rugs, India’s largest rugs manufacturer


Vodafone M-Pesa is the ideal digital wallet for everyone for it is available both as an app and also in USSD mode via short code *400# for all mobile phone subscribers to access and use. It empowers users to digitise cash, make payments for utilities, undertake transactions such as bill payment, recharges, remit to family and friends and/or withdraw cash at their convenience from nearly 1,30,000 touch points across the country.


Users of Vodafone M-Pesa digital wallet enjoy a variety of benefits when they pay bills, shop and undertake select transactions. This includes up to 5% cash back (up to a maximum limit) for new customers for 3 months, attractive cash back offer of up to Rs. 500 from on select merchandise, 0.75% cash back on payments made to purchase petrol and full talk time on Vodafone prepaid packs of select denominations. Further, person to person remittance (transferring money to a mobile number) and loading the wallet though any online mode – credit/debit card and internet banking is completely free.


About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 200 million customers (over 106 million in rural areas). Commencing operations in 2007, Vodafone is today a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.


Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.


Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more and has fixed broadband operations in 17 markets. As of 30 September 2016, Vodafone had 470 million mobile customers and 14 million fixed broadband customers.


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