NewsVoir | 09 Dec, 2016
This year, National Pear Month is going global. To celebrate the 12thanniversary of U.S. Department of Agriculture officially declaring December as National Pear Month, USA Pears organised an exhilarating never seen before event to let consumers taste this juicy, delicious fruit across the world.
The grand event that took place over the weekend got people to experience the opportunity to taste a variety of USA-grown pears via pop-up sampling activities in more than 24 countries through 24 hours of continuous sampling and promotion of USA Pears.
To celebrate #World Pear Day in India, a fun sampling session was organised across key cities at select retail stores, malls and food expos where consumers got a chance to savor their favorite USA Pears. The Pear sampling was accompanied by a huge cheer by Nutritionist Kavita Devgan and top chefs like Ajay Chopra and Chef Sabyasachi Gorai whipped up some delicious recipes using USA Pears for the consumers. The excitement went one step further as the sampling event was live across #USA Pears social media platforms with quirky pictures and boomerang videos.
âThis is the first time USA Pears has done a sampling event of this magnitude and weâre really excited to have people across all time zones sample pears throughout a single dayand interact on social media,â says Mr. Kevin Moffitt, president and CEO of Pear Bureau Northwest, a nonprofit trade association promoting fresh pear on behalf of the nearly 1,600 pear growers in Washington and Oregon. âWhile Washington and Oregon account for 84 percent of the pears commercially grown in the U.S., we export nearly 40% so they truly are a fruit enjoyed around the world.â
Mr. Keith Sunderlal, India Representative, USA Pears added, "Pears are highly nutritional, delightfully juicy and elusively flavored sweet fruit that can add a whole lot of value to the physical well-being. Itâs the ideal time to celebrate the abundance and variety of USA Pears, now available at your nearest retail store. It is our constant endeavor to reach out to maximum consumers in India and introduce them to the freshness and taste of USA Pears. We are certain that the National Pear Month will help us create a Pear-fect bond with our consumers. "
So all you pear lovers out there, visit your nearest store and grab the goodness of the USA Pears! Don't forget to visit www.usapears.org for more pear facts and recipes and follow USA Pears on Twitter and Facebook
About Pear Bureau Northwest / USA Pears
The Pear Bureau Northwest was established in 1931 as a nonprofit marketing organization to promote the fresh pears grown in Oregon and Washington. Today, the United States is the third largest pear-producing country in the world and Oregon and Washington comprise the nationâs largest pear growing region with nearly 1,600 growers producing 84% of all fresh pears grown in the United States. Pears grown in these two Pacific Northwest states are distributed under the âUSA Pearsâ brand.
About The SCS Group
The SCS Group is an agribusiness consulting firm based in Gurgaon, specializing in marketing, International trade and communications strategy related to food, beverage and agricultural products. The firm has an intimate understanding of the evolving tastes and purchasing patterns of premium foods by the Indian consumer as their disposable incomes grow and they integrate into the global economy. The SCS Group represents the California Walnut Commission in India.