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Last updated: 28 Apr, 2016  

Event Capital Appoints Swaroop Banerjee as its CEO

NewsVoir | 28 Apr, 2016
Event Capital, the Live Intellectual Property arm of Laqshya Media Group has roped in Swaroop Banerjee, IP Director at Tribe Asia, as its CEO. Swaroop’s mandate at Event Capital involves expanding the current bouquet of Live intellectual properties owned by Event Capital and introduce focussed live and digital content creations. Based out of Mumbai he will oversee development of new verticals in Lifestyle, Music and Sports. Swaroop will help Event Capital’s aim to become a comprehensive live and digital intellectual property destination. Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.


In 13 years of his experience,Swaroop started his journey with Wizcraft special projects, brand solutions at MTV Asia, his ability to co-create and successfully merge branded content with broadcast platforms saw his move to the Star World & Star Movies team and finally his calling for creating IP content took him to Viacom 18’s live initiative, INS, where he was Director for Youth and English Entertainment which rolled out a series of larger than life IPs like Vh1 Supersonic, MTV Xtreme and EMERGE. Swaroop also co-founded the Windmill Festival along with Tribe Asia which is now India’s First International Children’s Festival and has consulted as a Festival Director for IP initiatives like Enchanted Valley Carnival, Global Fighting Championship (Dubai) and is currently curating and touring with Bajaj Auto on their motorsport initiative Pulsar Festival of Speed.


“Swaroop' sunfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade & Swaroop’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Deepak Choudhary, Co-Founder and Director - Event Capital.

“When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Swaroop has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment” said Alok Jalan, Managing Director, Laqshya Media Group.


“It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle”, said Swaroop Banerjee, CEO, Event Capital.


About Event Capital

Event Capital is a specialized Intellectual Property Events Centric Business Venture. The venture is a joint one between Deepak Choudhary, a veteran in the Event Management business and Laqshya Media Group. Event capital owns, acquires and licenses IPs. Being a two year old company, they already own about 15 IPs in fashion, sports, music, lifestyle, exhibition, comedy and communication. Some of their renowned IPs are India Kids Fashion week, The Edutainment Show and Awards, Bike Festival of India, Great Grover wine festival, Big Boys Toys Expo, India football Forum, Manifest, Fulcrum-PR awards etc.


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About Laqshya Media Group

Laqshya Media Pvt Ltd is India’s leading OOH media company. As landscapes, both in India and around the world keep changing, the Laqshya Media Group has constantly been the face of the OOH media revolution transforming the way outdoor advertising is done and perceived. Today, Laqshya Media Group offers services that encompass OOH media solutions, activations, event IPs and advertising.

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