SME Times is powered by   
Search News
Just in:   • Liquidity to MSMEs rises as ECLGS loans cross 1.14 lakh cr  • Amazon shares top $3,000 for first time  • NITI CEO sees green shoots in economy  • Pain points for MSMEs  • World Bank provides $400 mn to enhance support for Namami Gange 
Last updated: 21 Apr, 2016  

Inshorts Partners with 30 plus Content Publishers

NewsVoir | 20 Apr, 2016
India’s highest rated news app - Inshorts, has partnered with more than 30 content publishers and 5 leading e-commerce players to position itself as India’s fastest growing content distribution platform.

 

The list of partners include: E-commerce partners: Zomato, Bookmyshow, Tripigator, CarDekho and BikeDekho

 

Content publishers: Sportskeeda, Catch News, MotorScribes, Indian Express Group, India Today Group, The Guardian, Outlook, Reuters, PTI, ANI, The Next Web, Trak.in, Bloomberg, Inc42, The News Minute, TechCrunch, Engadget, Social Cops, 91mobiles, The Better India, ScoopWhoop, Finimize, Milaap, SME Times, VakilSearch, Factly, India Infoline, North-east today, Autoblog, CillyPoint and Product Hunt

 

Inshorts CEO and Co-founder Azhar Iqubal said, “Inshorts was built on the premise of keeping its users informed by providing them with a simple, easy and built-for-mobile user interface. As we scale in terms of content and user base, we are opening up the Inshorts platform for Content Publishers across the board to help them take advantage of our growth.”

 

On the company’s decision to onboard e-commerce players to share branded content, Iqubal adds - “Our monetisation roadmap is going to be based on combining brand centric content with the power of personalisation. In effect, we hope to solve the problem brands face in reaching the right customers. Brand partnerships like these are the first steps in that direction and the response from our users has also been very encouraging.”

 

“In the next 6 months, we hope to scale our user base beyond 10 million users and launch a slew of personalisation features wherein we are able to serve the most relevant content to users based on their content consumption behaviour, age, gender and location. We have already rolled out an intuitive personalised news feed for all the users which is serving them content selection powered by an AI
technology based recommendation engine.

 

With over 3 million downloads and a rating of 4.6 on Android playstore, Inshorts serves about a billion page views every month. The app also generates about a million clicks for detailed stories which help to generate traffic to the mobile websites of its partners.

 

Commenting on the partnership with Inshorts, Sportskeeda Founder and CEO Porush Jain said, "Inshorts has an amazing user base, a large chunk of which has been mostly inaccessible to the existing media companies. These are power users who would like to stay informed without the hassle of having to go through 800-word write-ups. We are glad to reach these users."

 

Zomato SVP-Growth Pramod Rao, on the partnership, stated, "Inshorts has created a great platform to help users consume relevant and exciting local information and news on the go. We are very excited to partner with Inshorts to share some fun and interesting dining and ordering trends with their growing user base."

 

Backed by Tiger Global and the founders of Flipkart, Inshorts aims to become India’s first content unicorn with a billion users globally by 2020 and plans to release the app in more vernacular languages as well as in countries outside India before the end of 2016.

 

About Inshorts:

Inshorts is India's highest rated news app with about 3 million downloads on Android and iOS. The application was founded on 2013 by a team of 3 IITians - Azhar Iqubal, Anunay Arunav of IIT Delhi and Deepit Purkayastha of IIT Kharagpur, two of whom dropped out of college to build it. Currently, the app serves about a billion page views every month. Formerly called News in Shorts, the company rebranded itself as “Inshorts" and recently raised a Series B round of $20 million dollars from Tiger Global Venture.” In its new avatar, the application is transitioning from being a news aggregator to a content discovery platform, incorporating a broad spectrum of content forms like videos, infographics, podcasts, blogs and others. The app was also featured on Google’s top 50 apps for 2015.
       

 

 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
66.20
64.50
UK Pound
87.50
84.65
Euro
78.25
75.65
Japanese Yen 58.85 56.85
As on 08 Jul, 2020
  Daily Poll
COVID-19 has directly affected your business
 Yes
 No
 Can't say
  Commented Stories
» Pain points for MSMEs(2)
» Starting an import export business: Basic guide for beginners(2)
» UP govt to change lives of migrants: MSME Principal Secy(1)
» Govt. approves subsidy for 2,221 cold storages(1)
» China's forex reserves reach USD 2.85 trillion(1)
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter