SME Times is powered by   
Search News
Just in:   • $750 mn World Bank loan for covid-hit MSMEs  • MSME portal Udyam Registration launched  • GST admin has key role to play for 'Aatma Nirbhar Bharat': Sitharaman  • Report pegs FY21 fiscal deficit at 6.8% of GDP  • Rural demand drives Hero MotoCorp sales of 4.5L units in June 
Last updated: 14 Apr, 2016  

ixigo Launches App Discovery Platform for Train Travellers

NewsVoir | 13 Apr, 2016
ixigo, India’s leading travel search marketplace has announced the launch of an innovative app discovery platform that lets brands reach out to train travellers contextually and helps them discover apps and deals relevant to them.


Over 20 brands including Amazon, Flipkart, Paytm, Freecharge, PepperTap, DineOut, BlaBlaCar, UrbanClap, Cleartrip, MakeMyTrip, Spicejet, TravelKhana and Twigly have signed up for ixigo’s app discovery platform to market their apps and deals to Indian train travellers. Over 70 Lakh users in India have installed the ixigo trains app, generating a monthly active user-base of close to 18 lakh users, and a daily active user-base of over 3 lakh users spread across 200+ locations in India.


Speaking on the launch, ixigo CEO & Co-Founder, Aloke Bajpai said - “We have delivered over 10 million daily impressions, 1200+ daily app installs and 200+ daily transactions cumulated across our partners in just the first week of the launch! Our goal is to help travellers discover high quality apps contextually. Also, for partners it’s a great marketing channel with amazing targeting possibilities. They are helping our travellers recharge on the go, book a meal for their journey, and to discover content, services and products that they may want to order during, before or after their journey. We are now evaluating more partnerships in the news, music and entertainment categories.”


Commenting on the response received by ixigo’s platform, Pushpinder Singh, Co founder & CEO, TravelKhana said - “ixigo trains app is a great marketing channel for TravelKhana to reach a relevant and engaged audience.” Adding to this, Raghav Gupta, country head, India for BlaBlaCar said - “We have a strong mutually-beneficial partnership with ixigo that allows travellers to contextually discover our brand and get affordable ride-sharing to their destination as an alternative.”


One of India’s most popular apps for train travellers, the ixigo trains app helps travellers find train routes, check train running status, get coach positions, platform numbers, real time seat availability and PNR predictions for waitlisted bookings. It is currently available only on Android.


About ixigo:

Launched in 2007 in Gurgaon, India by Aloke Bajpai and Rajnish Kumar, ixigo is India’s leading travel search marketplace, connecting over 80 million travellers with content & deals from over 25,000 online & offline travel & hospitality businesses. ixigo aggregates and compares real-time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations. ixigo’s mission is to simplify the lives of travellers by building apps that make their travel search and planning hassle-free and it has won several awards in its journey, including the TiE-Lumis Entrepreneurial Excellence Award and the NASSCOM Top-10 Emerge Award. ixigo’s investors include SAIF Partners, MakeMyTrip & Micromax. Join ixigo on Facebook and Twitter for more updates.

Print the Page Add to Favorite
Share this on :

Please comment on this story:
Subject :
(Maximum 1500 characters)  Characters left 1500
Your name:

  Customs Exchange Rates
Currency Import Export
US Dollar
UK Pound
Japanese Yen 58.85 56.85
As on 02 Jul, 2020
  Daily Poll
COVID-19 has directly affected your business
 Can't say
  Commented Stories
» Starting an import export business: Basic guide for beginners(2)
» Govt. approves subsidy for 2,221 cold storages(1)
» Social entrepreneurship unique and full of challenges: Hasina Kharbhih(1)
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter