SME Times is powered by   
Search News
Just in:   • Adani Group to invest Rs 57,575 crore in Odisha  • 'Dollar Distancing' finally happening? Time for India to pitch Rupee as credible alternative: SBI Ecowrap  • 49% Indian startups now from tier 2, 3 cities: Jitendra Singh  • 'India ranks 3rd in global startup ecosystem & number of unicorns'  • LinkedIn lays off entire global events marketing team: Report 
Last updated: 24 Sep, 2015  

Interior Design Startup Furdo Raises USD 400K in Angel Round

PR Newswire | 24 Sep, 2015
BANGALORE: Furdo, an interior design startup based in Bangalore, has managed to raise $400K in Angel round of investment, from Bobby Reddy of Indus Homes Pvt. Ltd.

Founded by Kiran Singh, Arvind Prakash Singh and Ishwar Sundararaman, Furdo is an e-commerce platform for interior designs, which helps new-home buyers 'Virtually Walk' in their interior designed homes and see it from every corner. Like this video which shows one of their themes applied to a home.

Designing your home with Furdo is like living and walking in one's home, even before the kitchens, wardrobes or a single piece of furniture has been paid for. And, if the design doesn't appeal to the buyer, then they can always try a new one.

The best part is, there is no longer a risk of spending 10 lakhs on doing up a newly-bought home and getting it wrong. Instead, with Furdo, one can try the designs virtually before they buy even a single element. All of this at a design fee of just Rs. 10,000.

No need to imagine now, just take a 3D virtual tour 

"The biggest problem with interior design is that everyone asks you to imagine. Imagine a blue wall here, imagine an oakwood TV wall unit against it, imagine orange lights from the ceiling. The one thing you will never be asked to do by Furdo, is - imagine! With our super-realistic 3D video, a new-home buyer can virtually walk through their home and see every corner, before making a single buy decision," says Ishwar Sundararaman, an IIM-B Alumnus, Co-founder & CEO of Furdo.

Right from picking a design for one's newly-bought home, to buying all the products in the design, and finally making the design an on-ground reality - every step has been simplified by Furdo to make it a zero-headache model.

But it's not just the ease of designing one's home that is getting Furdo noticed by new-home buyers. It's also the sheer variety of designs that they have on their website that has helped them get funded.

Kiran Singh, Founder and Chief Design Officer spoke on the design itself, "The designs in the market today look great, clean and contemporary. If you want a home that looks like a hotel lobby, they do a great job. But they lack soul, lack culture, and don't take into account personal interest. When it comes to homes, people want a personal space they can live their entire lives in, not something they'll visit for one night."

Finally implementing the design and making it real is tough. Arvind Singh, Co-Founder & COO, said, "Pretty designs are available on Pinterest and Google. But a pretty photo doesn't necessarily result in a beautiful home. Furdo focuses on design that is easy to implement. We have partnered with the best. Everything you see in our design is buy-able online, from branded players in the interior decor space. Once they deliver all the products to your doorstep, Furdo steps in with its implementation team to make sure your design becomes a reality."

Speaking about what prompted his early investment in the idea, Bobby Reddy said, "I have witnessed the consumer problem at very close quarters, even experienced it myself. When Kiran showed me the 3D visualization, I could see that it had potential to change the face of interior design. If all customers could walk through their Furdo-designed virtual homes before making any expensive purchase, it would make their interior design dilemma go away."

About is a Bangalore-based, Angel funded, online interior design startup that promises to make interior designing unbelievably easy. The company was co-founded by Kiran Singh (Chief Design Office), Ishwar Sundararaman (CEO) and Arvind Singh (COO) in January 2015. For more information, please visit them on You can also follow Furdo on Facebook and Twitter.

Media Contact:
Ishwar Sundararaman
CEO, Furdo

Print the Page Add to Favorite
Share this on :

Please comment on this story:
Subject :
(Maximum 1500 characters)  Characters left 1500
Your name:

  Customs Exchange Rates
Currency Import Export
US Dollar
UK Pound
Japanese Yen 58.85 56.85
As on 13 Aug, 2022
  Daily Poll
COVID-19 has directly affected your business
 Can't say
  Commented Stories
» GIC Re's revenue from obligatory cession threatened(1)
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter