PR Newswire | 30 Oct, 2015
NEW DELHI and SEATTLE: TUNE, the leading enterprise platform for mobile marketing, today announced the launch of TUNEâÂ®â Marketing Console (TMC) to the Indian market, a unified platform for mobile marketing, for over 400 Indian clients and marketers. The TMC empowers a marketer to combine insights and performance of paid, earned, and owned mobile marketing strategies into one actionable dashboard. TMC allows a marketer to pull multiple attribution channels into one platform, identify KPIs that match marketing goals and measure the performance of each channel to identify ones that are driving maximum results.
Developed by integrating MobileDevHQ (acquired by TUNE in 2014) and Appfuel (acquired in June 2015) with TUNE's flagship product MobileAppTracking, TMC combines insights from all these three mobile solutions in one customizable dashboard. This enables marketers to have fast and easy access to KPIs across paid and non-paid campaigns, as well as get visibility into consumers who found their app organically. Whether a marketer is focusing on app installs, purchases, looking at increasing brand awareness, finding ways to re-engage customers, or keeping a tab on competitors, the TUNEÂ® Marketing Console pulls insights and data from all mobile campaigns and activities into a unified dashboard, thus powering marketers to scale-up their campaigns and focus only on driving results.
Peter Hamilton, CEO of TUNE, commented, "India is the third largest smartphone market in the world with a projected 236 million mobile Internet users by 2016. On an average, Indians spend 26% of their time on smartphones on social networking sites, 13% on apps, 15% on web browsing, and 7% on shopping.* This fragmented and cross-device user behavior increases the work for a mobile marketer to track activity across devices and also analyse which channels and spend are generating maximum returns. We continuously heard from marketers and CMOs about the need for a single-window view for mobile that spans their paid to non-paid channels. The TUNE Marketing Console is the mission control for marketers building their omnichannel strategy on mobile."
"Mobile is driving Internet growth in India, and apps are a significant growth engine for digital commerce. As our app user base grows, we are further strengthening measures for monitoring and analytics for better salience. TUNE is a key partner for bringing more accountability in our app install measurement, to help us sharpen our marketing focus in this area," said Vishal Jain, Senior Director - Marketing, Snapdeal.
The path from discovery of an app, to install, to in-app engagement or purchase typically involves many channels and strategies, each playing a different role in the consumer experience. To optimize results, marketers must measure and understand the interplay amongst paid and organic channels. On an average, Indians spend 4 hours 58 minutes on desktops, tablets, or laptops using the Internet and 2 hours 50 minutes while using it on the phone.
"Conversions on mobile are fairly complex owing to the multiple digital devices that need to be tapped to serve targeted advertising to consumers. For advertisers, having the ability to deliver a specific offer to an individual at a given time, regardless of the device that they're using, is very attractive," remarked Peter Hamilton.
He further added, "TMC empowers marketers to associate ROI with every channel, create a better experience by understanding the timeframe of consumer decision-making, and optimize spending across channels to achieve the most effective media blend. The greatest value addition of the TMC is the non-complexity of this platform, providing easy setup and management."
A few months after announcing plans to invest further in the Indian market, TUNE continues its exponential growth in India. In the second quarter alone, TUNE provided measurement and insights into more than 15 billion events, 100 million installs, and two billion app opens accounting for more than 20 per cent of the country's smartphone devices.
Riyaz Hyder, Head of Marketing at RoomsTonite, said, "The reason why we've partnered with TUNE is because they really have a pulse on the industry and supply mobile marketers with the tools they need to be successful. We've had phenomenal growth in our mobile marketing efforts and today RoomsTonite is the leading last-minute hotel booking app in India, and I can attribute much of the success we've experienced to our relationship with TUNE."
The TUNEÂ® Marketing Console is immediately available to all TUNE clients currently using MobileAppTracking or MobileDevHQ products.
To understand TMC better, visit https://www.youtube.com/watch?v=dUdFlNh2GC4
TUNE India Story
In the last quarter, TUNE added more than 200 clients in India alone. A small sampling of new clients includes Airtel, CarDekho, Cashkaro, Faasos, Yepme, and PayOOM. TUNE reported a more than 250 per cent increase in its India revenue (y-o-y) at the close of the second quarter. TUNE clients represent the top 10 apps in both Google Play and the Apple App Store for India. Some of India's largest ad networks leverage TUNE to help them optimize their campaigns and manage their publisher relationships. Currently, TUNE works with more than 400 of India's leading ad networks and advertisers, including Snapdeal, eBay India, InMobi, Tyroo, Komli, Cleartrip, and Vdopia. Globally, TUNE works with more than 2,500 clients in over 70 countries.
About MobileAppTracking (MAT) by TUNE
MobileAppTracking is the industry standard for mobile app marketers to measure performance. Trusted by more top 100 grossing apps than any other mobile measurement platform, MAT provides best-in-class tools to help marketers attribute their user acquisition, re-engagement, and retention campaigns to the appropriate channels and partners.
About MobileDevHQ (MDHQ) by TUNE
MobileDevHQ is the industry's first app store optimization and analytics platform, helping marketers drive results and downloads in the app stores. Following the July 2014 acquisition, the MDHQ product was quickly integrated into TUNE's MobileAppTracking (MAT) and immediately become part of TUNE's product offerings. Ian Sefferman, founder and CEO of MDHQ, is now the General Manager of the TUNEâÂ®â Marketing Console, located at TUNE's headquarters in Seattle.
The early integration of MDHQ with MAT pushed the boundaries of measuring earned media strategies alongside paid strategies for mobile marketers. The MDHQ technology is an invaluable part of the TUNEâÂ®â Marketing Console.
About the Appfuel Acquisition
Founded by Andrew Boos, Rex Kim and Alfred Kam in 2012, Appfuel provides mobile marketers with a unified tool for cross-promotion and hosting ads in their own apps. Since acquisition, the team has been furiously working to integrate cross-promotion functionality for marketers into the TUNEâÂ® Marketing Console. With this technology, a marketer who has more than one property can easily display an advertisement in their app for another app they own. This, combined with the ability to measure other internal channels, such as email, SMS, and push already available with TUNE, makes up the owned media portion of the TUNEâÂ®â Marketing Console. âFor the launch of the TMC, 'Cross promotion campaigns' are available by requesting access through the dashboard.
TUNE is the leading enterprise SaaS for marketers and their partners to measure results on mobile. Supporting more than 25 percent of the top 100 highest-grossing apps in iTunes and Google Play today, TUNE brings together measurement and attribution across paid, owned and earned media into one TUNEâÂ®â Marketing Console. TUNE's HasOffers product (http://www.hasoffers.com) is the industry's leading performance marketing platform, enabling thousands of businesses around the world to track and manage their own publisher and affiliate relationships.
Headquartered in Seattle, Washington with over 300 employees in eight offices worldwide, TUNE is the most widely adopted solution to measure mobile marketing performance and is trusted by brands such as Expedia, Sephora, Trulia, Alaska Airlines, EA, DraftKings, and more.
For more information, visit âhttp://www.tune.comâ or follow us on Twitter, Facebook, LinkedIn, Google+, and Instagram.
*Nielsen mobile consumer report
Cartwheel 360 PR