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Last updated: 28 Oct, 2015  

World Online Advertising Market, Forecasts

PR Newswire | 27 Oct, 2015
PUNE, India: This is an online advertising market database report with quantitative data on online advertising, the key market for monetization of personal data, up to 2019 for 15 countries (USA- UK -France -Germany -Italy -Spain -Japan -South Korea -China - Brazil - India - Russia - Turkey - South Africa - Switzerland), 2 zones and world consolidated.

Complete report on online advertising market divided into 5 major chapters and supported with 37 tables is now available at .

Six sub-segments of online advertising market (search, display, mobile, RTB, social networking and video) are estimated for each country in this latest report with forecasts to 2019. It is a status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, regulation, new data measurement techniques, etc.) and also includes an overview of the world leaders in online advertising market and their KPIs (Google - Facebook - Yahoo! - Microsoft - Twitter - Amazon - Apple).

Geographically, zonal online advertising market coverage by World, EU 5, EU28 and Asia Pacific is provided in this research along with country coverage for Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK and USA. Online & total media advertising revenues provided in this report include data and information on Online advertising revenues (million EUR) with Annual growth rate, Total media advertising revenues (million EUR) with Annual growth rate and Share of online advertising revenues. Online advertising revenues by advertising format [Display revenues (million EUR), Search marketing and assimilated revenues (million EUR) and Other online advertising revenues (million EUR)] as well as Total online advertising revenues (% share of format) by % Display, % Search marketing and assimilated and % Other are covered.

Advertising revenues breakdown (included in above online revenues) provided in this research include annual growth rate (%) for Mobile advertising revenues (million EUR), RTB revenues (million EUR), Social networking advertising revenues (million EUR) and OTT video advertising revenues (million EUR). Online advertising market information related to internet usages is provided in this research under Fixed, Fixed Internet users (millions), Annual growth rate, Fixed Internet penetration, Mobile, Mobile Internet users (millions), Annual growth rate and Mobile Internet penetration (% among mobile subscribers) topics. Order a copy of World Online Advertising Market - Search - Display - Mobile - RTB Social networking - Video Markets at December 2014 & Forecasts to 2019 research report at .

The online advertising market ecosystem chapter of this report provides information on points covering overall advertising ecosystem, Google dominates overall but Facebook has caught up in mobile ads, Focus on mobile advertising: breakdown by format and main players, Focus on mobile advertising: mobile ads market an extension of the fixed, Focus on mobile ads: paid model remains the main mobile app revenue, Google, Facebook, Yahoo!, Microsoft, Focus: search advertising partnership between Yahoo! and Microsoft, Twitter, Amazon and Apple as well as player positioning in terms of open/closed and mobile focus.

On a related note, another research titled Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020 says cross-platform and mobile advertising has huge opportunities in consumer goods, retail and restaurants and Telecom and IT verticals; more than 28.01% of the cross-platform and mobile advertising revenue has been generated from consumer goods, retail and restaurants vertical in 2015, and it has been estimated that by 2020, Telecom and IT will have the largest market share in this this market. Healthcare, and Consumer goods, retail, and restaurants are the emerging verticals, growing with Compounded Annual Growth Rates (CAGR) of 31.3%, and 29.1% respectively. Companies profiled in this research include Google, Inc., Facebook, Apple, SAP SE, Microsoft, AOL, Millenial Media, Yahoo! Inc., Amobee, Inc., Inmobi and Flytxt. Read more at .

Explore more reports on IT and Telecommunication markets at .

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Ritesh Tiwari
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