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Last updated: 28 Oct, 2015  

Wills Lifestyle Celebrates 15 Years of Fashion in India

NewsVoir | 27 Oct, 2015
Wills Lifestyle, ITC’s premium fashion destination, completes a significant milestone of 15 years in India. On the occasion of its 15th year anniversary, Wills Lifestyle embarks on celebrations with brand patrons & customers across its stores in India.


Wills Lifestyle has been focusing on the fashion needs of Indian consumer by providing a delightful shopping experience through world-class ambience and clearly differentiated product presentation. Recognized as a premium, high fashion pret brand offering products for every wardrobe since inception, Wills Lifestyle targets the evolved fashion shoppers who like to be at the forefront of international fashion. This has been complimented with technology-based solutions that heighten the store staff's ability to be fashion-shopping advisors and make the shopping experience engaging.


Speaking on this occasion, Mr. Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing, said, “We at Wills Lifestyle have led fashion trends for the last 15 years. Characterized by innovative offerings and an impressive product portfolio, we have always aimed at introducing fresh concepts in the country. We are happy that our customers have time and again reaffirmed their confidence in us. The brand attributes this success to the loyal customers who come together every season and shop at Wills Lifestyle, consistently building the brand over the years.”


On the brand growth plans, Mr. Chand further adds, “The physical retail presence of Wills Lifestyle has expanded to over 100 exclusive stores in 50 cities and more than 700 shop-in-shops in leading departmental stores and multi-brand outlets. In addition to this, we will continue to harness the growing business opportunities we will encounter in future and that will help us achieve our expansion plans. The plans are underway to expand the retail footprint with the addition of 20 stores each year for the next 3 years.”


All Wills Lifestyle stores have been specially decorated and sport a vibrant colorful look, in keeping with the celebratory mood. Consumer engagement led events through in-store new season collection previews and styling sessions with noted fashion stylists are being organized across stores in India in the month of October.


About Wills Lifestyle

Synonymous with fashion and elegance, ITC’s Wills Lifestyle stores offer a premium lifestyle wardrobe, incorporating the latest fashion trends for both men and women. With a fashion fresh compelling range of Wills Classic formal wear, Wills Sport casual wear, Wills Clublife evening wear and Wills Signature designer wear, Wills Lifestyle provides Indian consumers premier high street fashion and a delightful shopping experience.


Currently there are 109 Wills Lifestyle stores across 50 cities. The Wills Lifestyle range is also available across all leading departments’ stores and multi brand-outlets in the country whilst also being available on all leading online fashion retailing portals.

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