NewsVoir | 16 Oct, 2015
Godrej, a large conglomerate catering to both homes and offices as segments, in furniture category launched its unique U&US Home Design Studio in the up market Phoenix Market City Mall in Pune. This store is distinctive as it offers an experiential feel to customers by collaborating with an array of expert interior designers to build their dream home interiors. The store will help transform homes of users across Pune with the latest trends and designs in interiors and hardwood furniture.
Godrej aims at creating interior ecosystems and experience by providing innovative ideas for homes spaces using patented cutting edge technologies. The store will house products which are flexible and stylish at the same time, thereby giving a niche touch to the homes of customers. A team of designers present at the store will guide the customers with whole space lay outing, dÃ©cor and furnishing thereby offering a 360 degree solution towards home renovation.
Mr. Navroze Godrej, Director, Godrej & Boyce commented âFor us innovation is the key and we create enticing experiences for home consumers by providing concepts and designs aligned with their dreams. This is one of the largest disruptive business processes where we are partnering with local carpenters and designer communities to organize a large segment of the unorganized market.â
Commenting on the launch, Mr. Anil Mathur, COO, Godrej Interio said, âGodrej Interio has always believed in making homes brighter by bringing in better designs which are aesthetic and functional at the same time.The U&US Home Design Studio is one such venture where the customer is a proactive member of the design team. Through this store, we aim to offer our potential customers the ability to develop their own designs within their own budget. The Pune market offers a mixed crowd comprising of both singletons and families owning houses.â
Part of a conglomerate that has been shaping the future since 1897, U & Us home design studio looks forward to transform the lives of Indians who aspire to a build a dream home that brings out their design aesthetics co-created with the brandâs expertise.
Located in Phoenix Market City Mall the store offers an unique digital co-creation experience for consumers, simplifying the entire process of designing their dream homes.
Mr. Manoj Rathi, AVP and Head, U & US Home Design Studio said, âThis is just a beginning, we will soon be extending our reach to the top 50 cities in India. Our objective is to partner consumers and deliver predictable and unique solutions for their home interiors and furniture needs. Engagement of consumers in the process is unique as this is accomplished by using patented digital technologies to simplify the entire process of co-creation.â
About Godrej Interio:
Godrej Interio (GI) is Indiaâs premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centres of excellence in design, manufacturing and retail.
GI aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. GI pursues excellence with a special focus on the health and ergonomics. Be it office, home or other specialized applications, Godrej Interio has the entire range under one roof.
GI cares for the environment and strongly advocates the policy of sustainability. GI ensures that all its products are manufactured with the minimalistic effects on the environment, thus lessening the carbon footprint. Usage of eco-friendly materials; setting up of less polluting and consuming processes; eco-friendly packaging and transportation; and finally recycling/re-use of used furniture and scrap shows GI's commitment to âTalk Green, Walk Greenâ.
GI outlets pan across India â 78 exclusive showrooms in 20 cities, operating through 800 dealers. GI is one of the largest divisions of Godrej and Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.