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Last updated: 16 Oct, 2015  

Babajob.com Appoints Former Digital Head of PepsiCo as CMO

PR Newswire | 15 Oct, 2015
BANGALORE: Babajob.com, a Bengaluru-based leading job portal for the grey-collared and blue-collared market, today announced the appointment of Rishi Dogra to the newly created role of Chief Marketing Officer effective immediately. The appointment comes at a time when the company is expanding its presence in India and the user-base is witnessing rapid growth of 116.7% yearly since 2012.

As Chief Marketing Officer, Rishi will lead end-to-end marketing for Babajob, with a focus on building new marketing capabilities in line with the overall transition and expansion of the business. He will also manage teams responsible for conducting multi-channel marketing campaigns to provide compelling value propositions and market-specific solutions, while simultaneously strengthening partnerships with existing clientele.

Commenting on the appointment, Bharani Setlur, Chief Business Officer, Babajob, said, "Rishi has the proven ability to take strategic decisions, ensure disciplined execution and deliver results. His previous role in a large, multi-national corporation and prior experience in similar capacities, makes him an ideal choice for this role. We believe that his passion and business acumen will ensure that we continue to deliver innovations that will positively impact the lives of many. On behalf of all of us at Babajob, I would like to welcome him to the team."

An alumnus of the Indian School of Business, Hyderabad, Rishi comes with tremendous experience in new-age marketing, consumer engagement, digital marketing, sports activation and integrated marketing communications. In his previous role as Head of Digital for PepsiCo (India), he assisted several digital and integrated campaigns across brands and has received accolades for his work. He was chosen as one of the 'Top 8 Futuristic Brand Heads In India' by Social Samosa and featured in the 'Top 50 Digital Marketing Professionals in India' ranking by CMO Council and World Brand Congress in 2014.

Rishi signed off by saying, "I'm extremely excited to be joining Babajob. I believe we are solving one of the most fundamental problems for India - that of unemployment - in a unique way that has no parallel globally. As a marketer, I am really looking forward to this very unique challenge of talking to the top and bottom of the pyramid simultaneously and hacking the marketing architecture as we know it to make it happen."

About Babajob.com 

Babajob.com is India's largest online job portal for aspiring workers in the informal sector, currently estimated to comprise 94% of the country's workforce. The company specializes in providing jobs for delivery boys, office staff, drivers, cooks, maids, security guards, beauticians, receptionists etc. in addition to entry level positions in the formal sector including sales, management, finance, engineering, IT, BPO and teaching. As an added service, personal growth and professional development opportunities through training partners are offered.

Babajob.com is the brainchild of Sean Blagsvedt - Chief Executive Officer of Babajob.com, his step-father Ira Weise and Microsoft colleague Vibhore Goyal, and was founded with the intention of providing 'Better jobs for everyone.'

A social enterprise, Babajob works on a scalable, replicable, profitable solution to help fight/alleviate poverty by creating radical efficiency in the informal job market, backed by technology, innovative mechanisms and its proprietary technical algorithm to connect the right talent with the right employer.

Babajob.com has over 350 employees with a purposefully expanding workforce to support growth and market penetration as the company continues to grow, rapidly/scale operations.

Babajob.com received investments from SEEK, Vinod Khosla Impact, Gray Ghost Ventures and USAID.

For media queries, please contact:
Jithin Krishnan (Babajob)
Email: Jithink@Babajob.com
Phone: +91 98206 85639

 
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