NewsVoir | 13 Oct, 2015
This festive season, brick and mortar retailers have found their ally in the form of an app to fight the e-commerce sale war. Appie for Retailers - an App that will help empower retailers to stay competitive against e-commerce players. The newly launched application â Appie, helps connect customers and retailers in a more efficient and personal manner. Most often when customers order something through an e-commerce portal, many become victim to either delayed deliveries or wrong /damaged products. Though there is a return policy in place for all online shopping websites but what is not
returned is the valuable time customers lose out in the bargain.
In all situations, one community that has always been at the losing end is the retailer community, who in spite of having better or similar products with door-step delivery capabilities get marginalized due to the noise created by e-commerce players by use of mass media. However, this festive season retailers have an ace up their sleeve with the help of partnering with a startup that is promising them to win back their lost customers.
Appie Mobiquity, a startup that has developed the app Appie, promises convenience and instant gratification to customers as well as power to retailers. This mobile application presents a path breaking solution for making the real world retail shops / to thrive in the increasingly Digital and Mobile First world.
How Appie works:
Customers downloads Appie app on mobile phones
Search for the product of their choice on the application or simply share product from other ecommerce sites.
Appie helps discover the product in the vicinity of the customer, right there where the customer is searching on any major e-commerce sites
Appie helps the customer find quickest possible source to get the product along with price, availability and retailerâs information. Essentially helping the customers get the product in as quick as 30 minutes.
Appie puts the retailerâs identity right in front and centre to the consumer and enables a direct transaction between the retailer unlike e-commerce portals
This option also helps retailers with increased footfalls as many customers even today will prefer to touch, feel and experience the product before buying and more importantly want their purchase faster.
Additionally Appie has decided to stand with retailers in their war with e-commerce players this festive season and offer full cash back to retailers on winning back customers from e-commerce portals.
The Mobile App is free to download and works on any Android Phone.
Research by Google and other prominent organizations suggests that customer who research online often buy 3-5 five times more than regular shopper. Appie wants to enable a level playing field for retail shops and consumers thereby creating a win-win situation
Benefits to Retailers:
1. Affordable â No investment fee and retailers pay as low as Re 1/- for each transaction
2. Easy â User-friendly and easier than Whatsapp that enables retail shops to win customers in less than three clicks and three seconds.
3. Identity - Highlights merchantâs name and contact. Brand recall for next use
4. Quality: No discount and deals to attract customers and increase burden on retailers. Customers sent to stores are purely driven by their intent to buy.
Appie, the ultimate mobile application, works as your virtual co-pilot and is designed to connect consumers with neighbourhood retailers to discover the best offline shopping experience seamlessly anywhere, anytime. This application offers its customers an assortment of over 45, 00,000 products across categories.
At its core, Appie aims to be one companion app that aims to simplify the consumerâs shopping experience by eliminating the hassles associated with shopping online and the current offline shopping experience of not knowing the exact shop for the exact product they have in mind. Appie enables users to purchase products the way they always did, in the real world after the real experience with the real product and real people. Appie wants to ease the consumer purchase journey from the Retail Shops and hence remove all the roadblocks from a customer visiting the store.
Established in 2014 by Kartik Sanghavi and his team, the company aspires to empower the disrupted real world shops and ecosystem by Introducing Shopping 3.0. One that brings the best of both worlds, online and offline, in a way that suits the current world order and the current consumer behaviour. Appie aims to keep people connected to the real world.