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Last updated: 08 Oct, 2015  

MRSS Cracks the Consumer Code With RedJade

PR Newswire | 08 Oct, 2015
MUMBAI: MRSS India.com has selected 'RedJade Sensory Software' as one of the partner platforms for its Sensory Science Practice. The contract is between MRSS India Ltd and Tragon Corporation. Tragon Corporation has licensed MRSS India the rights to use its proprietary web hosted software application 'RedJade®'. RedJade is a Sensory Software Suite that allows collecting data using web technology. All types of sensory tests for eg. Triangle Test, Acceptance Test, Descriptive Panel Test can be done using this software.
"For our clients, this platform will streamline the insight reporting as it is the most advanced sensory application. It will help clients visualize their data in ways never possible before," stated Raj Sharma, Chairman - MRSS India.com.

RedJade helps in data centralization, all test data is stored in one database regardless of testing location. RedJade helps in keeping data accurate, even if a product is skipped in a survey then the system automatically adapts - no dummy data and no human interaction. One can create projects, surveys, and analysis in RedJade and share that information with partners around the globe and have them collect the data. It also gives Multiple Language Support as the survey can be created in one language and deployed in any other language. Results can be viewed live as the testing happens in any part of the globe.

Doug Vort, President, Red Jade, said, "We are extremely proud that MRSS India has decided to license RedJade for its sensory data collection and analysis needs. MRSS India places a high value of importance on ensuring not only the timeliness of the data they acquire, but also the reliability of the data. No other sensory software can match RedJade's ability to achieve this standard. We are proud to partner with one of Asia's largest market research providers."

About MRSS India Ltd. 

MRSS India relies exhaustively on the usage of technology for data acquisition offering reliability, validity and faster turnaround times to its clients. The company has wide range of offerings such as Eye Tracking, Mobile Analytics, Video Analysis, Facial Recognition, Digital Tracking, Online Communities, Neuroscience, Emotional Analysis, Automated Audience Measurement, Sensory Sciences, etc. It is India's 1st and the only listed Market Research Company, also a member of MRSI and DIN (Digital Insight Network - Global). It is the subsidiary of Majestic Market Research Support Services Limited, - one of Asia's largest full service market research firms. MMRSS is a member of ESOMAR, QRCA, MRA, etc with presence in 18 countries across Middle East and Asia Pacific region.

About Tragon Corporation

Tragon has just redefined the sensory industry with RedJade, a Software as a Service (SaaS) application that raises the bar on what to expect from software. Forget leading edge, this software is bleeding edge. As pioneers in the sensory field since 1974, we've spent years evaluating software solutions that could bring our own testing processes to the digital age. We couldn't find any, so we developed one. The result is the only sensory software made with the expertise, insights, and track record of a leading sensory firm. Our software developers are among the brightest minds in Silicon Valley. Combine those two factors, and you get RedJade - there is simply no other product like it in the marketplace.

For further enquiries please contact:
Mr. Raj Sharma - Chairman
raj.sharma@mrssindia.com

Mr. Sarang Panchal - Managing Director
sarang.panchal@mrssindia.com

Deepika Jagasia
deepika.jagasia@majesticmrss.com
+91-9819390309
Corporate Communication Manager
Majestic MRSS

 
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