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Last updated: 03 Dec, 2015 Launches DNAVITA - A Health Supplement

PR Newswire | 30 Nov, 2015
KOLKATA: Kolkata-headquartered, an innovative pharmacy and healthcare digital marketplace, today announced the launch of DNAVITA, a one-of-its-kind customized health supplement. This nutritional product is 'Made For You' to provide nutrition including vitamins & minerals keeping one's health condition, age, height, weight, food habits & lifestyle in mind.

The SastaSundar mobile app presents a set of questionnaire on height, weight, age, problem area and family history. Thereafter, the customized health supplement is made as per individual data inputs.

DNAVITA follows the principles of Ayurveda, which states that prevention is better than cure, and uses ingredients given by 'Prakriti' (Nature). Having been made of natural ingredients, without any artificial colour, flavour and preservatives, DNAVITA reflects SastaSundar's commitment towards every individual's dietary requirements. DNAVITA is prepared naturally so as to retain the wholesome nutritional properties. DNAVITA emphasizes upon the healing power of food to enhance natural immunity and boost energy levels.

DNAVITA is an innovative health supplement that has been made using stringent processes, systems and checks, right from the farm to the end consumer. The colors used in the DNAVITA logo symbolize the 5 elements of life or Panchtatva - Earth (Prithvi), Water (Jal), Air (Vayu), Fire (Agni) and Ether (Akash). The logo of DNAVITA speaks of the holistic purpose of these elements rotating in a synchronized manner encouraging good health and vigor.

Speaking on the launch of DNAVITA in Kolkata, co-founder, Mr. B.L. Mittal, said, "DNAVITA is a health supplement 'Made For You' to provide nutrition based on a person's health status through the innovative digital platform of"

Mr. B.L. Mittal also clarified that "Purity and freshness are essential and therefore DNAVITA is made using pure ingredients and processed under hygienic conditions after assessing your needs." He reiterated that "our business always cherishes the long-term aspiration of delivering natural food ingredients without any artificial colour, flavour and preservatives."

"Today, with DNAVITA, we are taking an important step in our quality journey which serves as an assurance of high quality throughout the value chain from the house of We are sure of meeting the growing demand for this high quality product as our stringent systems and processes have resulted in a product that stands out in the market in terms of its quality. We are excited about the launch of DNAVITA in Kolkata today, and we hope that on the basis of its unmatched quality, DNAVITA will establish itself as a premium brand in the health supplements category in the country," added Mr. Mittal.

Mr. R.K. Sharma, co-founder of, said, "It is pertinent to mention that DNAVITA is not a ready-made product. It will be prepared as per the requirement and convenience of the customer."

Mr. Mittal also said that, "In today's mechanical life when we are losing touch with nature, DNAVITA promises to connect you with nature through natural means."

On a different note, talking about, Mr. Mittal said, "We maintain an auto-authenticated trail of procuring genuine medicines and high quality healthcare products from original manufacturers and therefore, have zero tolerance towards fake products."

Quoting an FICCI report, Mr. Mittal asserted that around 25 per cent of the drugs in India are fake. "We provide 100 per cent certified genuine medicines and high quality health care products," he said.

About is an innovative digital pharmacy and healthcare store providing genuine medicines and high quality healthcare and other allied products to the customers at low cost. is fully legal compliant online market place.

The benefits of are:

    Genuine medicines
    High discount both on branded and generic medicines
    Medicine access
    Availability of healthcare products
    Socially responsible project

Media Contact:
Sandhya Sutodia
Assistant Vice President
Corporate Communications, SastaSundar

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