PR Newswire | 19 May, 2015
MUMBAI: Zohraa has recently come out with the idea of getting style experts to give fashion advice on what to wear. Since it is positioned as an occasion wear brand, it intends to facilitate selection for different occasions. Zohraa is calling it "The Zohraa Boutique" - a meeting place of style experts and customers.
Sanjeev Jain, Partner, Zohraa, elaborates, "The Zohraa Boutique is a concept which goes well with the Royal Wardrobe. We intend to give a royal experience to our customers online. The Boutique is a part of that experience. We will have style experts from different categories talk to customers. For example, we pick a designer who is expert on sarees to interact with a potential customer who wishes to choose a saree for an upcoming marriage. The designer helps the customer browse through multiple options available and helps her choose the best dress that would suit the customer depending on her taste."
The Boutique is expected to be rolled out first as a test-bed and slowly developed into a full-blown fashion advisory center.
Vibhor Tikiya, Partner, Zohraa, adds, "The possibilities are tremendous. We don't want to drive this idea to just drive sales. We want to make sure that there is no product push involved. It has to be genuine fashion advice. If that leads to a sale, then that's great. If it does not, at least the customer goes away from the website knowing what she wants."
Darshit Hirani, Partner, Zohraa, opines, "This is just the start of a big plan in our minds to build the brand store experience. We are working towards it and hope that the first step towards it is a success."
Zohraa is a leading e-commerce site which provides sarees online, salwar kameez online, Anarkali suits and fashion accessories online. The company provides quality checked, certified merchandise in occasion wear for online shoppers. The recent addition of the brand store concept is intended to further the brand's vision of becoming synonymous with the category of occasion wear.
Pramod Rathi, Partner, Zohraa, concludes, "Shopping should be not be hard work. It has to remain fun. We hope our merchandisers can increase the fun quotient for our customers while helping them make the right choice."
Zohraa.com is one of the leading e-commerce companies in India. Branded as the Royal Wardrobe, the company is working in the ethnic wear segment. Products range from suits, sarees, kurtis to accessories such as imitation jewelry, clutches and bags etc. on the website and it provides a vast range of products to choose from.
It is among the top 20 e-commerce apparel companies with more than 20000 products. The website has tens of thousands of visitors on it and receives more than 100 orders every day.
For more information, visit: www.zohraa.com
Zohraa Lifestyles Pvt. Ltd.