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Last updated: 16 Jun, 2015  

Gemfields and Georg Jensen Partner on New Collection

PR Newswire | 16 Jun, 2015
MUMBAI: Gemfields, the world's leading supplier of responsibly sourced coloured gemstones, is pleased to announce a partnership with Danish design house Georg Jensen on a collection featuring Gemfields' Mozambican rubies and Zambian emeralds.

Known for its alliances with the most dynamic international jewellery designers, Gemfields sought the ideal partner to reveal a cache of exquisite Mozambican rubies from its recently discovered mine in Montepuez. There is tremendous industry anticipation for these rubies, given their exceptional quality and colour and because of previous supply restrictions elsewhere in the market.

Gemfields found the perfect fit in Georg Jensen, a company whose strikingly modern, minimalist designs provide the perfect canvas for incorporating coloured gemstones. Vivianna Torun, designer of some of Georg Jensen's most iconic jewellery pieces, provided inspiration for the first Gemfields collaboration.

Standouts in the collection are the Runa Necklaces, the first high-jewellery pieces created by the house, which feature a cascade of generously sized emerald gemstones set in brilliant yellow gold.

Also included in the collection is a reincarnation of Torun's historic Dew Drop necklace and matching earrings reimagined in rose gold with Gemfields Mozambican rubies.

From the Dune collection, Georg Jensen is offering a sculpted bangle and ring crafted in rose gold and accented with Gemfields' rubies.

The fresh, sophisticated designs showcase the versatility of Gemfields' gemstones and represent an exciting direction for both brands. Georg Jensen was drawn not only to the beauty and rarity of the rubies and emeralds, but also to Gemfields' corporate values.

Ian Harebottle, CEO of Gemfields, said, "It's exciting for Gemfields to continue our spirit of collaboration with a brand like Georg Jensen, which approaches fine jewellery from an innovative design perspective. We especially look forward to seeing our new Mozambican rubies brought to life and hope this partnership will continue to generate awareness for our fair-market coloured gemstones."

David Chu, CEO of Georg Jensen, said, "We are proud to partner with Gemfields, a brand that is passionately committed to transparency as well as environmental and social responsibility. This collection marks a real turning point in the evolution of Georg Jensen. By introducing rubies and emeralds into the collection, we continue to break the boundaries of design while also offering our fine jewellery customer newness and colour." 

Meeling Wong, President of North America and Managing Director of Jewellery, added, "From the moment we decided to debut precious gemstones into our fine jewellery collection, it was clear that we would turn to Gemfields. It's a thrill to be one of the first jewellery houses to have access to their new cache of Mozambican rubies, as well as the Zambian emeralds. The Gemfields partnership, coupled with the infusion of stunning colour, inspired us to take our most iconic pieces to an exciting new level."

The limited-edition collection will be available exclusively at the Georg Jensen flagship boutiques. Georg Jensen and Gemfields will continue the collaboration in 2015 with the creation of a collection of unique high jewellery pieces featuring Gemfields' rubies and emeralds of an exceptional size and quality.

About Gemfields

Gemfields is the world's leading supplier of responsibly sourced coloured gemstones, specialising in emeralds and amethysts from Zambia and rubies from Mozambique. Positioned at the intersection of exploration, mining and marketing, the company has pioneered leading environmental, social and safety standards within the sector and by doing so is able to provide discerning customers the assurance they require of the responsible journey their gemstones have taken from mine, to market. In 2013, Mila Kunis was announced as Gemfields' global ambassador and continues to represent the company in their latest advertising campaign.

About Georg Jensen

Georg Jensen is a Danish design house renowned for artistic boldness, superior craftsmanship and collaborations with some of the leading designers of the past century and today. Founded in 1904 by master silversmith Georg Jensen, its collections include sterling silverware and flatware, fine jewellery, watches, accessories and a home collection. Georg Jensen has more than 110 retail stores worldwide.

Media Contact
Tripti Pandey 
Madison Communication Pvt. Ltd.

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