PR Newswire | 12 Jun, 2015
NASHIK, India: BurhanSoft, in May 2015, announced the development of their new product Grouplee, a mobile app that would be a one-stop shop for buyers and brands alike. Grouplee is here to create a personal digital notification platform for buyers from their favorite brands and on the other hand, help brands communicate with their buyers and better understand their behaviour.
Digital marketing is one of the most important ingredients of the overall marketing strategy of any company these days. However, the companies still feel the gap between their buyers and themselves, one of the main reasons being - the inability to reach the right consumer at the right time. "With a varied need of consumers today, it is very important for brands to understand, study and communicate with their buyers more closely, BurhanSoft understood this problem and came up with a solution - Grouplee," said Mr. A. Tayeb Tamal, Founder and CEO, BurhanSoft.
With several brands competing in every possible category, it is becoming increasingly difficult to attract and retain customers, this is when Grouplee comes into picture for brands. The app will allow brands to closely understand a buyer's need and expectations, and craft offers, discounts and advertisement messages that would reach genuine buyers, turning buyers into brand advocates.
Grouplee will present brands with a platform where they can showcase their product through customized ads which will then appear in the news feed of Grouplee users, ensuring to amplify the brand's message and reach the right target audience.
"Every brand wants a share of the buyer's pocket. Consumers these days have become extremely particular when it comes to buying a product, even if it's a thing as small and basic as glue. We at Grouplee want to ensure that consumers easily cut through the noise in the marketplace and get exactly what they are looking for," said Mr. Tamal.
Grouplee, with its strikingly intuitive UI will empower buyers to see the ads they are interested in and follow the brands they love, blurring the clamor of those large scale advertisements and brand promotions targeted towards a more generic, mass audience. By following a brand, users will know about the brand's newest store near them, latest collection, exclusive previews, offers and discounts, sale information and much more. The app, with its social avatar, will enable them to know their friends' choice, discover new brands, new products and lots more.
Grouplee strives to bridge the gap between brands and their target audience. It aims to be the singular destination for buyers and for brands who wish to reach their definite target audience, increasing their value, worth and of course sales.
BurhanSoft aims to be one of the recognized leaders in mobile enterprise services. The company is experienced in creating mobile technology to help clients transform their business models into a digital platform. BurhanSoft's mobile offerings combine industry knowledge and business process advisory services with cutting-edge user experience and design to help clients harness the benefits of mobile across their enterprise.
For more information, click on the link https://www.youtube.com/watch?v=DqvwdPC3-fU
Mr. Tayeb Tamal
BurhanSoft Pvt. Ltd.