MUMBAI: Honor, Huawei's Smartphone e-brand for digital natives, announced the expansion of Honor's offering with the launch of two exciting new smartphones - Honor 4C and Honor Bee and a Power Bank AP007, which would be sold exclusively through online partner Flipkart.com. The products were launched by RCB players in the presence of Mr. Allen Wang, President Consumer Business Group, Huawei and Honor India.
The company has in the past received an overwhelming response from Indian consumers for its previously launched smartphones Honor 4X and Honor 6 Plus. Owing to this consumer loyalty and feedback; Honor has decided to expand its offering with Honor 4C, Honor Bee and Power Bank AP007. Honor announced that the Honor 4C would be available at a competitive price of Rs. 8,999 offering a stiff competition in the mid-end segment; whereas Honor Bee will be priced at Rs. 4,999. The Honor Power Bank AP007 will be available at an attractive price of Rs. 1,399.
According to Mr. Allen Wang, President of Consumer Business Group, Huawei & Honor India, "We are very excited with the launch of our two new powerful smartphones 4C and Bee along with a Power Bank AP700 in India. We have globally launched Honor Bee and we are confident that it will be a strong performer in the lower mid-level segment. The Honor 4C with faster speed, best quality and beautiful design will be an excellent choice for consumers in the mid segment market in India. The Power Bank AP007 will successfully address the power needs of today's always-on-the-move generation. We are thankful to our customers for their continued support and for their overwhelming response on Honor 4X and Honor 6 Plus. We will strive to offer best in tech innovations to match the discerning needs of our consumers and our design philosophy is based on three basic characteristics: best camera, long battery life and remarkable craftsmanship."
Honor is bullish on its India growth and is looking at investing 10 million dollars for Honor India and out of this the majority will be on brand building and promotion. The brand has clocked sales of over 20 million Honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase. The company has expanded aggressively in global markets and successfully launched in 57 global markets within 6 months in 2014. Honor entered the bestselling charts in most of the European countries that it forayed and aims to achieve 4 times sales growth in Honor overseas.
Honor 4C packs an impressive hardware in a handy form factor with a well-designed built. It has an ultra slim frame design which brings an unbounded visual impact to eyes and a solid gripping experience. The phone packs a 5-inch HD IPS Display having 1280x720 pixels with 76% visual screen to body ratio. Carrying forward Honor's camera expertise, it houses a 13 megapixel rear camera with Smart Image 2.5 technology that churns out outstanding imaging both in day and night. Selfies come very easy with its 5 megapixel front camera that also allows you to capture panoramic selfies. Boasting 2550 mAh battery, Honor 4C delivers enough juice to let you use its features and applications without worrying about the discharge. It runs on Android 4.4 (Kitkat) with Emotion UI 3.0 on top and the system offers a more intuitive, simple, clear and stylish design.
Honor Bee is Honor's latest price competitive offering which sports a simple wove meticulous design. The screen size is best for one hand handle at 4.5 inch with FWVGA resolution and high screen ratio of 16:9. On the imaging front, it structures an 8 megapixel rear camera with DUAL LED flash and 2 megapixel front camera. The Dual LED flash enhances low light photography conditions and helps the camera to capture fine details. The camera also brings in Honor smartphones' signature camera applications likes snap shoot, smile shoot and panoramic selfies. Its 1 GB RAM satisfies the daily multimedia requirements and the Quad core chipset easily balances the work load. It runs on Android 4.4 (Kitkat) with Emotion UI 3.0 on top and the system offers a more intuitive, simple, clear and stylish design. On the battery side, it has a 1730mAh battery with power saving technology.
Honor Power Bank AP007 has a massive 13000 mAh battery enabling to charge your smartphone faster whenever in crisis of battery discharge. It features high quality circuit and professional architectural design with industry's leading intelligent control chip and protection circuit design in order to provide security protection. The Power Bank is compatible with every mainstream smartphone and tablet and can be connected via USB cable and port. It also has one-piece bracket design which is effective to ensure the safety of the batteries and electric circuit. Further, it comes with an intelligent sleep and energy saving mode to ensure optimized power consumption.
The company has also launched a separate website for India, www.hihonor.in. This website will provide a platform to engage with Indian customers, enable creation of Honor communities, and allow people to share their brave stories, as Honor is a brand 'for the brave'.
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Honor is an independent Internet smartphone brand under Huawei. Honor is the world's leading smartphone e-brand. The target consumers of Honor are digital native generation, a group that live in the internet, spending more than one third of their time online for social and entertainment, shopping, studying or simply staying connected. They are young, vibrant and driven by passion. Honor brand has clocked sales of over 20 million Honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase. Honor has been expanding aggressively in global markets, and has successfully launched in 57 global markets within 6 months in 2014, entering the bestselling charts in most of the European countries Honor launched. Accordingly, Honor obtains a huge user base which has yielded powerful mouth-spreading asset. Honor products also enjoy global aesthetics, super processing technology and massive patent support. The three basic characteristics of Honor product: best camera, long battery life and remarkable craftsmanship. Honor is born for ultimate tech innovation.