INDORE, India: MSG91 has launched a new campaign which aims at automating the communication process for budding startups. Any Indian startup can avail 10,000 SMSs every month by signing up with this campaign. The SMSs can be claimed against placing MSG91's startup logo on their website. The invitation procedure will be processed through the recently launched portal https://msg91.com/startups .
For startups that have international SMS requirement, MSG91 will provide SMS worth 20 Euro per month.
Mr. Pushpendra Agrawal, CEO, MSG91, explains how this initiative came into existence: "I visited many European startups recently. And I envy their work culture. Unlike Indian startups, western startups employ the energy of their majority workforce in ideation. The processes that can be automated are automated right from outset. Human intervention is limited to monitoring. Rest energy goes in conceptualising new ideas. That's where they are a step ahead."
He continues, "If we can provide the right tools for budding startups to automate their processes, then Indian startup scenario will start growing multi-folds. And I want to contribute to it."
This will be a two-fold initiative and this is just the first phase. Phase two of the initiative is yet to be announced. For now, the only communication received is that the second phase will be synchronous to this phase and the intent will be to bring more technology entrepreneurs together.
Mr. Ravi Dangi, Marketing head, MSG91, backs this initiative with facts and figures. He said, "We want every information to flow through SMS. An informational SMS is delivered in few seconds. And SMSs have 97% readability within a few of seconds of delivery. You see, the information is, evidently, delivered and read in less than 20-30 seconds. That's magnificent." He truly believes in this initiative and thinks that it will develop a mutual trust and bonhomie among the startup community and aspiring technology entrepreneurs.
MSG91 has a many known startups like Ladooo and 24x7table that are already using their services to deliver one-time passwords. Various other startups use SMS as an information tool by delivering OTPs, booking details, product delivery confirmation and other confirmations. The initiative has a clear mission of adding 5,000 startups in the first month. Almost 500 startups including the vigorously growing ones, like Quickveggies, pressplay, home triangle, ixigo, and workxmate are also connected with them.
Since the launch of the '10,000 startup' initiative, MSG91 has received a very encouraging response from the startup community. Startups across the country are applying to the programme, aspiring to benefit from a joint engagement with some of the best brains and accelerators. More are expected to pour in.
MSG91 (https://msg91.com/) is a flagship product of Walkover Web Solutions, which works as a communication bridge between several organisations by providing them enterprise messaging solutions. Other than the web application, MSG91 provides several tools and add-ons to send bulk SMS.
Aniket Kumar Jain,
Walkover Web Solutions Pvt. Ltd.