SME Times is powered by   
Search News
Just in:   • Nikki Haley praises India for 'not backing down' against China  • HK chief's top aide to head security law committee  • Pause on petrol, diesel price hike for 3rd consecutive day  • 'Liquidity, asset quality risks for NBFIs remain elevated'  • S'pore airport to offer travellers contactless safe experience 
Last updated: 01 Aug, 2015  

Windows Tablet Shipments Nearly Double in Q2'15

PR Newswire | 31 Jul, 2015
Windows Tablet Shipments Nearly Double in Q2'15, says Strategy Analytics
BOSTON: A confluence of factors leading up to Microsoft's Windows 10 launch led to an all-time high of Windows Tablet market share in Q2 2015 at 9 percent. Total Tablet shipments reached 50.8 million units in Q2 2015, down 3 percent from 52.4 million in Q2 2014, according to preliminary data by Strategy Analytics' Tablet & Touchscreen Strategies (TTS) service report, "Global Tablet OS Market Share: Q2 2015."

Click here for link to report: http://sa-link.cc/2Q2015TabletShares

  • Windows-branded Tablets comprised 9 percent of shipments in Q2 2015, up 4 points from Q2 2014
  • Android-branded Tablet shipment market share was flat at 70 percent in Q2 2015
  • Apple continued its slide in market share down to an all-time low of 21 percent in Q2 2015, 4 points lower than Q2 2014
  • Vendors with strong 3G and LTE connected Tablet strategies such as Huawei, LG, and TCL-Alcatel gained market share as leaders like Apple, Samsung, and the White Box community lost ground

Exhibit 1:  Global Tablet Shipments and Market Share in Q2 2015 (preliminary)  


US Tablet Vendor Shipments (Millions of Units) and Market Share

Vendor

Q2 '15

Market Share (%)

Q2 '14

Market Share (%)

Growth Y/Y

White Box

15.5

30.6%

17.3

33.0%

-10%

Apple

10.9

21.5%

13.3

25.3%

-18%

Samsung

8.0

15.7%

8.0

15.3%

0%

Lenovo

2.5

5.0%

2.4

4.6%

5%

Huawei

2.0

3.9%

0.9

1.6%

131%

LG

1.5

2.9%

0.1

0.2%

1189%

Totals

50.8

100.0%

52.4

100.0%

-3%

Source: Strategy Analytics Tablet & Touchscreen Strategies service


Shipments refer to sell-in. Numbers are rounded. The definition of Tablet does not include e-book readers or convertible/foldable PCs.

Quotes:

Tablet & Touchscreen Strategies Service Director Peter King said, "Apple's fortunes will turn around soon as it will launch the 12.9-inch iPad Pro as well as an iPad mini 4 in Q4 2015. New features in iOS 9, which are exclusive to iPad such as multi-tasking and a more convenient soft keyboard, will also help compel upgrades by owners of older iPad models. Meanwhile, Huawei and LG have posted fantastic growth primarily due to well-executed 3G and LTE connected Tablet strategies."

Tablet & Touchscreen Strategies Senior Analyst Eric Smith added, "Windows share continues to improve as more models become available from traditional PC vendors, White Label vendors, and Microsoft itself though a healthy Surface lineup and distribution expansion. The key going forward will be if the coming wave of 2-in-1 Detachable Tablets is a hit with consumers or if they go the way of the Netbook—we remain cautiously optimistic on this point."

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

US Contact: Eric Smith, +1-617-614-0752, esmith@strategyanalytics.com
European Contact: Peter King, +44-1908-423-615, pking@strategyanalytics.com

 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
66.20
64.50
UK Pound
87.50
84.65
Euro
78.25
75.65
Japanese Yen 58.85 56.85
As on 02 Jul, 2020
  Daily Poll
COVID-19 has directly affected your business
 Yes
 No
 Can't say
  Commented Stories
» Starting an import export business: Basic guide for beginners(3)
» Govt. approves subsidy for 2,221 cold storages(1)
» Social entrepreneurship unique and full of challenges: Hasina Kharbhih(1)
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter