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Last updated: 22 Jul, 2015  

Best Foods Ltd. Launches a Rice Lover's Dream Site

PR Newswire | 21 Jul, 2015
NEW DELHI: India's favourite staple food for centuries, Rice is convenient, versatile, nutritious and tasty as well as a constant in the global diet. Rice can be consumed in different ways but very little information was available until now. With intent of becoming thought leaders in the category, Best Foods Ltd., one of the largest rice companies in India, has launched a new interactive and informative microsite, www.ilovebestrice.com, to engage with its consumers.

The site is user friendly, elegant and integrates key content for a smooth and seamless experience of the user. The content is rich and informative. The site is a destination for consumers to know everything about rice, at just a click. It is the one-stop shop for someone who needs to know anything and everything about rice. Be it recipes, uses, expert opinions, the site is equipped with all the information. The user can browse through the various recipes that are designed for the different user groups. The site has a section which highlights on the commonly held myths/beliefs in most of the households. Another subsection of the site is dedicated to 6 renowned chefs, who vouch for the tasty goodness of Best Rice.

Speaking about the new experiential platform, Dr. Aayushman Gupta, Chief Executive Officer, Best Foods Ltd., states, "We want people to love and enjoy eating rice. This initiative is to educate consumers about the world of rice, to introduce and to re-assure consumers regarding the versatility and ease of cooking with rice."

In case, reading and checking out so many yummy videos put users in the mood to order some rice, they can even order Best Rice by clicking on 'Click to buy' and then getting redirected to one of its partner sites like Snapdeal, Grofers and BigBasket.com.

Check out the one-stop-shop for all things, www.ilovebestrice.com and keep on learning about, eating and loving rice.

About Best Foods Ltd.

Best Foods Limited currently is one of the fastest growing and amongst the largest rice companies in India. The infrastructure of the company includes 17 modern rice mills fully-equipped with the latest and advanced technology machines with an installed capacity to produce/process 45,000 metric tons of processed rice per month. Best Foods has been awarded the APEDA Golden Trophy for being the largest exporter of Basmati Rice in the year 2010-11 and is a proud recipient of APEDA Silver Trophy for the 2nd highest export for the fiscal 2007-08, 2008-2009 and 2009-10. It also enjoys the status of being a Star Export House and having all necessary certifications such as 'ISO 22000:2005', HACCP Certification and Kosher certification in place.

Best Foods has got the most coveted accreditation from the Indian Culinary Forum (ICF), India's leading association of professional chefs for the most trusted brands on a host of parameters such as excellent quality, length of grain, delightful aroma and unmatched packaging.

The company brings to the consumers the finest Basmati rice of unmatched quality sourced straight from the foothills of Himalayas and other prime rice growing areas in India. Besides rice, the company also offers health and wellness products along with a lip-smacking range of Best ready-to-eat and ready-to-cook including meals, pastes and sauces. The brand has diversified to become an integrated player of rice, health and wellness products, ready-to-eat meals and sauces.

In India, Best Foods is amongst the most penetrated brands available in more than 2000 modern retail format (MRF) outlets spread across 200+ cities. In addition to this, the company has 38 exclusive brand outlets across high footfall areas in Delhi/NCR. Internationally, Best Foods products have been widely appreciated in major overseas countries located in Asia-Pacific, CIS, Middle East, Africa, Europe and North America. Please visit our website www.bestfoodgroup.com

Media Contact:
Neha Pandhi
neha.pandhi@bestfoodgroup.com
+91-9999848121
Best Foods Ltd.

 
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