PR Newswire | 21 Jan, 2015
DELHI: Many NGOs and charitable organisations are working for various social causes today, but they lack visibility due to inadequate marketing and communications. To attract attention from the right quarters and bring in funds to sustain their good work, NGOs need to focus on marketing their achievements and creating an audience for their work. Screwdriver, a media production house with ten years of collective experience behind them, have come up with a new web portal called NGOBranding.com that provides a host of services specifically meant to assist NGOs in their branding and communications.
The team of professionals at Screwdriver (www.screwdriver.in) help NGOs build an online presence and showcase their work to the world by offering services such as domain name registry, website content, website management, brand development and communications. The portal also offers documentary filmmaking and animation services, which can be employed by NGOs to impart visual appeal and expression to the essence and objectives of their organisation. Brochure design, software development, social media and PR services are some other services through which NGOBranding.com helps bridge the gap between NGOs and their target audience.
Rahul Goenka, the man behind this initiative, says, "India is home to thousands of big and small NGOs, many of which are genuinely and consistently working for their chosen causes. It is high time these NGOs start marketing their accomplishments as well, so that they can attract investors, CSR directors and national and international donors to invest their trust and money in their work. A sure-shot way for NGOs to get this attention is to build a brand for themselves and market it skilfully so as to reach out to their target investors and bring in greater funds for their cause."
Donation Manager is one of the unique products of NGOBranding.com. It is essentially an automated system that keeps a record of all the donations and funds received by an NGO. It also enables the automated generation of customer invoices. By automating essential exercises such as financial management and maintenance of donor database, Donation Manager helps in bringing transparency, efficiency and convenience into the operations of NGOs, which has lately made headlines for alleged opacity in management of their funds.
"Indian NGOs have a long way to go in measuring up to the standards set by international NGOs and effective end-to-end communications could be one giant step forward in that direction," Rahul adds.
NGOBranding.com is being launched by Screwdriver, a Delhi-based media production house with several years of experience in serving the marketing and communications needs of the non-governmental sector. Their clients include Maitri, a well-known NGO also featured in Satyamev Jayate on TV, Child Survival India and many other institutions working for social causes.
With this initiative, Screwdriver plans to empower NGOs with fresh branding/marketing/creative ideas and tools. The portal will talk about document and communicate the work done by NGOs, which would help them receive CSR funds from various corporate houses.
For more information, visit: http://www.ngobranding.com/
Media Contact: Rahul Goenka, firstname.lastname@example.org, +91-9811710769, Screwdriver