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Last updated: 09 Jan, 2015  

SRS Group Forays Into E-commerce Space

PR Newswire | 07 Jan, 2015
DELHI: The multi-domain Rs. 5,000 crore plus SRS Group has announced its foray into the e-commerce space. As the first step in its e-commerce journey, the company announced the launch of SRSgrocery.com. The website is uniquely designed to ensure a smooth online shopping experience to customers. In the next phase of its expansion, SRS plans to launch other e-commerce website, which will include apparel and jewellery.

Speaking on the occasion, Dr. Anil Jindal, Founder Chairman, SRS Group, said, "The e-commerce initiative is born out of customer insights, focuses on ease of purchase, and provides an effortless purchase process. This unique offering is only the start and an attempt to bridge the existing gap in the online offerings in the market and enter the vast and yet under explored territory of e-commerce. The e-commerce space in India is currently valued at Rs. 60,000 crore and has been growing at an estimated 30% CAGR. This is a part of our strategy to go ahead with diligent expansions in retail to make SRSgrocery.com a brand of preference for consumers. We are unveiling just the first chapter of SRSretail.com, which in the days to come will foray into fashion, jewellery, medical and many more such segments."

The website is conceptualised as per international standards in terms of product range, merchandising, promotions and customer focus. Its wide portfolio includes all key categories such as FMCG products, staples, beverages, home care, personal care, grooming, fruits and vegetables, cleaners and much more. The website is designed to fulfil the entire grocery basket for its customers, making it a one-stop destination for grocery requirements - something that is of high relevance with time being at a premium for most people. SRSgrocery.com scores on parameters like good user interface and small delivery slots; it, however, captures the foremost need of the customer of low service fee; SRSgrocery.com has no service fee - "No Minimum Order and No Delivery Charges".

Mr. Pratik Jindal, Managing Director, SRS e Retail Ltd, says, "We are delighted to enter into this new venture. With this, we have not only strengthened our retail presence but are also happy to reach and serve new consumer segments by treating them to world-class products, thrilling promos and unmatched convenience. It is a pleasure to spread the goodness of our brand to the online space."

Behind the launch of the grocery website is the demonstrated expertise of SRS in the retailing business, leveraging its robust understanding in terms of backend logistics, warehousing and supply, automatic replenishments, shelf fill rates, purchases, marketing and other core areas. The website allows shoppers to enjoy their online shopping experience. The stocking has been carefully balanced to ensure that all key product categories and brands are available.

SRS Limited has held a strong focus on its retail operations, and has chosen stable and profitable expansions, with a strong customer focus. The group has just completed 25 years of its existence. Over the span of these 25 years, the SRS Group has grown from a financial services company to a large, mature player that is now a well-established name in jewellery, cinemas, retail, hospitality, real estate, financial services and healthcare. It has over 120 touch points spread across seven states and 31 cities across India, with exports to international markets as well.

About SRS Group

The SRS Group is a Faridabad (Delhi NCR) headquartered diversified business enterprise with presence in gold and jewellery, film exhibition, retail, hospitality, real estate, education, financial services and healthcare sectors.

It has three listed companies namely SRS Limited, SRS Real Infrastructure Ltd and SRS Finance Ltd under its fold, among others. SRS Limited is listed on the BSE and NSE, and SRS Real Infrastructure Limited and SRS Finance Limited are listed on the BSE only, and the SRS Group as a whole has a turnover of over Rs 5,000 crores. Its operations span across several cities in north India such as Delhi, Gurgaon, Faridabad, Karjat (Mumbai), Noida, Ghaziabad, Shimla, Sonipat, Bareilly, Rewari, Gorakhpur, Ludhiana, Patiala, Lucknow and more, in addition to presence in Ahmedabad and Mumbai as well.

In jewellery, SRS has 9 retail showrooms, 1 EoU and 4 wholesale offices, and in cinemas it has 17 cinemas with 48 screens. Its retail brands encompass 40 stores across the FMCG and apparel categories, and the hospitality business comprises food-courts, fine dining restaurants and packaged food. It has real estate projects spanning residencies, high-rises, farmhouses, corporate tower, plotted colonies, IT park etc. It also has a syringe manufacturing plant in Greater Noida.

The SRS Group was ranked at the 2nd position by Business World in May 2013 in the middleweight organisations category. Further, SRS Limited was recently ranked as the 48th fastest growing company in 2013-14 by Business World (July 2014 issue).

For more information visit, www.srsparivar.com

Media Contact: Manoj Sharma, manoj@cloutcomm.in, +91-9811135420, Clout Communications

 
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