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Last updated: 09 Jan, 2015  

Tata Elxsi Showcases Advanced Automotive Solutions at CES 2015

PR Newswire | 05 Jan, 2015
LAS VEGAS and BANGALORE, India: Tata Elxsi, a global design & technology services company and part of the $ 100 billion Tata group, is showcasing its latest innovations in connected car, autonomous vehicles and In-Vehicle infotainment technology at CES 2015, LVCC North Hall, Booth no 3416.

Tata Elxsi offers customized R&D services spanning advanced research, product development, testing and deployment support to automotive OEMs and suppliers. Our industry experience in working with leading OEMs, Tier1 suppliers, tool and chip vendors, makes us the preferred partner for system and sub-system design for the entire product lifecycle.

Tata Elxsi's Automotive Futuring Showcase

Tata Elxsi's showcase includes technology solutions to build a secure connected car ecosystem to address the industry and lifestyle trends of users who need ubiquitous connectivity and a seamless user experience.

Autonomous vehicles and ADAS: Our Autonomous Valet Parking prototype demonstrates the fusion of sensor & vision based ADAS technology. The prototype is powered by an in-house developed trajectory planning, smoothening and tracking system. We bring together sensor data and video processing algorithm development on multi-platform with DSP optimization capabilities, to enable camera and sensor based ADAS solutions.

Next-Gen Multi-modal HMI: Our compelling automotive HMIs merge multiple modes of interaction including voice, touch, gestures and hard buttons to provide a seamless user experience and minimize driver distraction.

In-Vehicle infotainment framework: This IVI framework aims to address evolving industry standards for minimizing driver distraction while enabling integration of personal devices along with richer features and functionality. Tata Elxsi is showcasing an integrated Instrument cluster with an Infotainment head unit that also incorporates multimodal HMI interactions and integration of wearable devices in the IVI system. The framework is extensible and provides flexibility for implementation on any hardware, including leading platforms such as Renesas R-Car and Freescale.

Car companion apps: Our suite of Car companion Apps is compatible with various mobile OS and communicates vehicle data to smart devices over Bluetooth to provide vehicle owner/ driver real time data about vehicle condition

Secured gateway for integration of smart devices: A secure & authentic information exchange mechanism between external devices and In-Vehicle network. Our secured gateway module prototype uses cryptographic mechanisms for in-car and car-to-infrastructure communications.

Telematics & V2X solutions: Tata Elxsi's V2X Emulator provides a lab based environment to test and validate V2X applications by bringing real-world traffic scenarios, thereby significantly reducing costs and time associated with extensive field testing.

Visit Tata Elxsi at CES  2015, Las Vegas, Booth no. 3416, LVCC North Hall.

About Tata Elxsi

Tata Elxsi offers customized R&D services spanning across the product's lifecycle to automobile manufacturers and component suppliers. Our industry experience in working with leading OEMs, Tier1 suppliers, tool and chip vendors, makes us the preferred partner for system and sub-system design for the entire product lifecycle.

Tata Elxsi's partnership with industry bodies such as AUTOSAR, Artop, and Connected Car consortium enables it to provide expertise in the design and development of next-Gen automotive electronics, pertaining to Powertrain and Hybrids, Body & Chassis, Safety & Security, and Infotainment & Telematics.

Tata Elxsi is accredited with Automotive SPICE Level 5, SEI CMMi Level 5, ISO 27001:2005, and ISO 9001:208 certifications providing a very stringent quality process.

This is supported by a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration. Tata Elxsi is a listed company.

Media Contact:
Hari Balan
Corporate Communications
Telephone: +91-80-2297-9123

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