PR Newswire | 24 Feb, 2015
MUMBAI: India's leading price comparison portal CompareRaja.in has added around 18 new categories under rapidly emerging segments of personal care, small and kitchen appliances. In addition, users can now also compare prices of power banks, projectors and video players on CompareRaja.in. The inclusion of new categories is in sync with the company's vision of becoming the one-stop shopping destination for online buyers encompassing a varied product mix most suited for personal as well as home use.
The section for personal care appliances includes hair dryers, hair curlers, hair straighteners, trimmers & shavers and epilators. Whereas the small appliance range cover irons, vacuum cleaners, water purifiers and room heaters. The kitchen appliances consist of juicer mixer grinders, induction cooktops, toasters and air fryers.
The Mumbai-based company, founded in 2012, has been adding new categories to its portfolio consistently. It is one of the few price comparison portals in India to have over 25 product categories with a smart engine to compare prices of mobiles, tablets, laptops, electronic appliances etc. By bringing more categories, CompareRaja.in aims to be the most comprehensive platform to offer price comparison service coupled with latest discount coupon codes thereby helping online shoppers to save time as well as money.
Commenting on the launch of new categories, Prasad Shejale, CEO of CompareRaja said, "We are glad to add new products under personal care, kitchen and small appliances as these are one of the top emerging categories online. We'll soon be launching new category of health care equipments and also add more products under small appliances, making CompareRaja.in the 'The Utility Store' which helps shoppers to compare and buy products at best available prices online."
Emerging as India's leading price comparison portal, CompareRaja.in was launched in July 2012 to enable shoppers to get best available price online for their desired product. The site extends its usability further by offering discount coupons from more than 100 top e-commerce stores in India.
Head - Brand Outreach