PR Newswire | 06 Feb, 2015
MUMBAI: eMart Solutions, a leading loyalty and customer engagement firm, has won the 'Best Use of Gamification to Enhance Loyalty' award for its program 'Polycab Bandhan' at the 8th Loyalty Awards ceremony, held last evening at The Lalit, Mumbai.
Polycab, India's number one cables and wires company, partnered with eMart Solutions to launch a loyalty program called 'Polycab Bandhan' a year and a half ago. This is a program specifically designed to establish a direct connect with the influencers, who play a major role in choosing the brand of wires for the consumers, viz. the electricians. The program uses eMart Solutions' FirstHiveTM technology to gamify the whole engagement metrics and enables Polycab to discover, access, analyse and act on insights from the customers' data in real time. This gives them the critical capability to nudge their electricians' community with relevant content, at the right time and via the right communication media to deliver incremental ROI. The data is geo-tagged, giving information about the types of products sold from a particular store in a particular region.
Speaking at the awards evening, Aditya Bhamidipaty, Co-Founder and CEO, eMart Solutions said, "It gives us great pleasure to accept this award today. This is a validation of the capability and competence of eMart Solutions and the trust placed in us by our clients. We are happy that our work made 'Polycab Bandhan' one of the most exciting loyalty and engagement programs in its category. Data driven engagement has made this program a leader in the 'Gamification' space. eMart's FirstHiveTM technology platform captured Polycab's data in real time and gamified the whole communication process to encourage more frequent and deeper engagement with their influencer base."
Shashank Pore, CMO, Polycab said, "eMart Solutions understood our brief, our challenge and designed a loyalty program for our electricians, deploying their robust platform. They simplified the complex nature of transactions and made it much easy for a blue collared skilled professional to understand, enroll and move ahead in the program lifecycle. The results we witnessed were astounding. Due to continuous engagement, we were able to connect with our electricians' community better, build a dialogue with them, track tertiary sales and drive our sales goals."
Shashank further added that the program has resulted in measurable changes in electricians' behaviour towards Polycab and has significantly impacted the company's bottom line.
About eMart Solutions
eMart Solutions is a leading customer engagement company which works with several Fortune 500 companies offering competencies across consulting, brand marketing, analytics, redemption and customer care. Founded in 2009, eMart Solutions works across sectors and manages some of the largest loyalty and engagement programs in the country. eMart Solutions provides its clients with custom solutions for their channel & trade, consumer and employee engagement programmes. FirstHiveTM, eMart Solutions' proprietary on demand SaaS based multi-channel technology platform, captures stakeholder interactions at all brand touch-points and provides standardized and seamless experience. With a host of innovative solutions implemented, these programs not only help provide insights and management dashboards enabling critical functions, but also help drive incremental revenue for clients. FirstHiveTM delivers ROI to some of the world's largest brands on their loyalty programs.
For more information, visit: www.emartsolutions.com .
Polycab is India's No. 1 cables and wires company, with a glorious track record of over 4 decades. They are considered to be the fastest growing company in the Indian cable industry. Their competitive edge lies in product innovation, superior quality and easy availability. They created the Daman and Halol manufacturing facilities to cater to the growing demand and to sustain their emphasis on superior quality. Polycab's manufacturing set-up is state-of-the art, as the machinery and technology used are supplied through world-renowned engineers and distributors.
From modest beginnings with cables and wires over forty years ago, Polycab now boasts annual revenue of approximately a billion dollars. The company has highly experienced and qualified set of professionals, with strong adherence to the quality management system. Polycab has offices across the country, with a wide network of authorised distributors and dealers to cater to every customer segment in India.
Account Director, Jefferies and Bain