NewsVoir | 16 Dec, 2015
Godrej Appliances, one of the leading brands in the home appliances segment in India has launched another disruptive innovation- ChotuKool, Indiaâs first mobile food and beverage cooler. ChotuKool is a compact and portable mobile cooler, ideal for road trips, family picnics, outdoor parties, small office spaces, bedrooms etc. Sober, yet stylish looking and customizable as per the personal taste of the consumer, ChotuKool is sure to up the lifestyle quotient of modern India's suave and sophisticated consumer.
Godrej ChotuKool uses a patented technology for cooling. It runs without a compressor, on an intelligent solid state electronic chip. It can retain cooling for upto 3 hours without electricity and is compatible with portable car inverters, car chargers and even external batteries, so that customers can charge it on the go. It keeps food fresh and preserves its natural goodness by cooling up to 10Â°C, making it well-suited for storing beverages, juices, vegetables, fruits, milk and other dairy food, chocolates, sweets etc. With an internal capacity of 35 litres, ChotuKool is lightweight at just 7.3 kilograms.
ChotuKool is priced starting at Rs. 5,250 and customers have the option of customizing it by choosing among multiple design and colour-scheme options to reflect their personal style. Godrej Appliances has partnered with local craftsmen and artisans to create skins that allow people to customize their own ChotuKool.
Mr. Kamal Nandi, Business Head & EVP, Godrej Appliances, said âAt Godrej, we strive to stay on the cutting edge of innovation. We believe in innovation in the context of business growth and user aspirations. At Godrej, the constantly evolving consumer behaviour is studied on a continuous basis, which enables us to develop innovative and relevant products to suit the changing needs of consumers. In today's fast paced lifestyle, consumers greatly value convenience. The new age consumer is open to new experiences, new ways of doing things and is open to trying out innovative new products that can cater to their evolving needs and enhance their overall lifestyle. The new ChotuKool has been created keeping in mind such consumers. We have designed it not just as a cooling device but as a relevant lifestyle product"
Mr. Sanjay Lonial, Product Group Head- ChotuKool, Godrej Appliances, said âWith growing aspirations in todayâs connected world, we are involving customers in customizing ChotuKool to express their taste, on the website www.chotukool.com. This uniquely customized solution is then manufactured and shipped from the Godrej factory to the customer's doorstep directly. We believe that involving customers in co-creation brings in a sense of pride in owning such a product.â
Godrej Appliances hasn't stopped innovation at the product level; they are also exploring different distribution channels for the product, in addition to the online and offline retail channels. Customers can buy ChotuKool online on www.chotukool.com and on Flipkart; at Godrej Appliances Exclusive Brand Outlets, Reliance Digital stores and at Interio showrooms and Nature's basket outlets in select cities. Godrej has also partnered with India Post to promote and sell ChotuKool in some states. They have been working communities and NGOs for promoting the product.
About Godrej Appliances:
Godrej Appliances is one of the largest players in the Home Appliances space in India and has always delighted the consumer with relevant technology across a wide range of products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has now become synonymous with the category. The company is known for delighting the consumer with innovative, relevant and green technologies. Godrej has created many milestones in the Indian appliance space â be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), the first refrigerator with 6 Star Performance(2012) or a pure consumer delight space like the launch of the music refrigerator, DAC (Dynamic Aqua Power Control) Technology, Tilt drum and U-Sonic technology in washing machine or Steam Microwave Ovens and Pizza/Kebab makers in Microwave Ovens. In recognition for its efforts, the brand has been conferred with many prestigious awards and honors such as the Consumer Superbrand Award (2011-12, 2013-14), âVoice of Consumerâ Award by Frost and Sullivan (2013, 2014), Business Superbrand (2008, 2010, 2011), ET Best Brands (2013-14), ET Promising Brand (2014-15); Consumer Superbrand (2009-10), âMost Innovative Companyâ by Business Standard (2010), India Design Mark award for Green Balance ACs (2013) and many more. Both the manufacturing units of Godrej Appliancesâ - in Shirwal and Mohali became the first and only manufacturing units in the country to be honored with the coveted Platinum Green Co certification for their efforts in green manufacturing.
Godrejâs focus on balancing consumer needs with the environmental cause has enabled the organization to redefine the technology landscape in the appliances industry â to the delight of both the consumer and the environment.