PR Newswire | 24 Aug, 2015
MUMBAI, India: Rediff.com India Ltd. (NASDAQ: REDF) ("Rediff" or "the Company"), an India-based internet company which delivers digital content and commerce services, has expanded its shopping market place with the launch of an online gift store for the festive season, accessible to its customers worldwide at rakhi.rediff.com.
As per the July 2015 ComScore Media Metrix Report, Rediff has a 20% reach in the Indian Internet market and 11% (approximately two million) of its monthly active user base, is based outside India. Users coming to Rediff.com to consume content and communication services are presented with products listed on its shopping marketplace. The launch of this new festive online store provides users in the United States, the U.K. and other countries with an opportunity to send gifts to family and friends in India for festive occasions. In turn, the service is also available for domestic users in India to send gifts to relatives and friends abroad in specific countries, including the United States, the UK, Australia and the United Arab Emirates.
With the onset of the holiday season in India beginning with Raksha Bandhan, a festival that celebrates the bond between brothers and sisters, the launching of this festive e-commerce site presents a unique opportunity for thousands of small merchants to market their merchandise to millions of Indians worldwide.
Rediff's online gifting store for Raksha Bandhan, rakhi.rediff.com, offers a wide variety of Rakhis and Raksha Bandhan gifts and can be easily accessed on PC and mobile devices. The marketplace offers a selection of over more than 1.5 million products from which users can select gifts for friends and relatives. The Rakhi store has features listings that include gifts from well-known Indian confectionary brands and other premium sweet and dry fruit brands, as well as products such as pooja thalis, dry fruits and gold, silver and thread Rakhis.
"Rediff continues to provide user-friendly e-commerce services to our customers in India and other parts of the world. Thanks to our innovative digital platform within our pre-existing shopping marketplace, small merchants gain greater exposure to a large consumer base in search of culturally relevant products this holiday season," said Ajit Balakrishnan, Chairman and CEO, Rediff.com India Ltd.
Rediff.com India Ltd. (NASDAQ: REDF) is an India-based internet company which delivers digital content and commerce services. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, India and New York, USA. For additional information, please visit http://investor.rediff.com.
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