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Last updated: 04 Aug, 2015 Aims to Achieve 1.5 Million User Base by FY16

PR Newswire | 04 Aug, 2015
KOLKATA: Kolkata-headquartered gaming portal,, expects its user base to increase to around 1.5 million (15 lakh) by the end of current fiscal 2015-16 from around 1.1 million (11 lakh) at present., one of the leading gaming portals of India, is successfully connecting renowned and celebrated brands with its daily users and is creating wonders in the field of digital marketing by building a bridge between brands and consumers with the help of innovative and interactive games exclusively launched on its official website.

Launched in the year 2013, this unique digital media platform is expecting a jump in its user base and is looking forward to attain around 1.5 million users by the end of this current fiscal (that is 2015-16) as compared to around one million (10 lakh) users reported in 2014-15, eyeing 50 per cent growth in its registered user base. It is a digital platform that creates engagement between brands and consumers through prediction-based games.

In today's competitive world, grabbing eyeballs is no longer sufficient. Now, brands aim to engage patrons on a deeper level to foster long-term loyalty. Hence, digital media is emerging as one of the most powerful platform in engaging people with eminent and reputed brands on a deeper level.

As quoted by CEO Supriya Nair, "We expect our users to increase to around 1.5 million by the end of 2015-16, helped by the huge opportunities in social media, which is growing on both PCs and mobile platforms."

The games launched by help brands in getting focused consumer engagement with a high brand recall value and promotes consumer brand loyalty. Besides, it is an end-to-end brand promotion and marketing solution, which creates consumer engagement and converts consumer interaction into potential purchase, Nair added. presently has around 1.1 million registered users who play games on a daily basis and thus proficiently enables them to get closer to the brand. This digital platform not only launches games that are in-house developed and sponsored but also games sponsored by well-known brands of India including Emami,, Spencer's, Khadim's, and LimeRoad.

"Currently we have launched a mobile phone application that is gaining huge popularity among the game buddies," Nair said.

The consumer engagement platform, which is a wholly owned subsidiary of Microsec Enterprises, is eyeing to associate with approximately 500 brands by the end of current fiscal year 2015-16 as compared to 100 brands registered by the end of last fiscal that is 2014-15. It is a value innovation in digital brand promotion and marketing media. This unique new age platform provides a two-way engagement and a win-win partnership through direct interactions between brands and consumers.

The users of, regarded as game buddies, get to win a wide range of products and offers, which they can avail for themselves or can gift their friends .It not only creates brand awareness but also provides an opportunity to users to get along with the brand and thus creates a sturdy and resilient long term bond.

To grab the offers of the games launched exclusively at, one has to get registered at , which is a free gaming portal, enabling them to get free access to its offers, newsletters, etc. The portal is open to all and is not limited to any geographic boundary within India and thus triumphantly builds up a mutually beneficial relation between the brands and its customers. is better known for its prediction based games, whereas there are many other exciting games which can be based on general knowledge, brand based, opinion based, etc. It also enhances the web traffic for a particular brand by redirecting the game buddies to their websites through its exclusive Treasure Hunt games.

The social media is now playing a vital role in digital marketing. efficiently uses social media platforms to drive its users to its portal and enables them to get hold of ample of rewards and offers. A brand engagement campaign encourages both loyal and potential customers to like, share, comment on and contribute to that brand's narrative. The campaign's success is often measured using social media engagement metrics. Thus acquiring 33k Facebook users, is splendidly utilising social media platforms to foster organic engagements.

Banking on its association with prominent brands, foreseegame targets 15 lakh user base at the end of 2015 by effectually making use of digital marketing. Some of the leading brands that have partnered with are Emami, Rupa, Dominos, Jabong, Yepme, Food Panda, Himalaya and many more, concluded Nair.

About is the subsidiary of Microsec Enterprise. It is a privately held online Indian gaming portal, which lets users play prediction and opinion based games for free. Microsec Technologies Ltd (MTL), a wing of Microsec Enterprises, runs was launched in 2013. is India's No. 1 innovative digital media of consumer engagement, which provides a platform for two way communication and engagement between the brands and the consumers. is a platform through which brands would be able to engage consumers better. Foreseegame - a digital platform helps brands in branding and getting emotionally connect with its users.

For more information, visit

Media Contact:
Sandhya Sutodia
Phone: +91-08981592855/09748964480
Microsec Technologies Ltd

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