SME Times is powered by   
Search News
Just in:   • Digital play with Indian business models  • Covid-19: GoDaddy joins Ketto to support Indian SMEs  • Petrol, diesel futures trading to start soon on exchanges  • MSME loans sanctioned under ECLGS reach Rs 1.20 lakh cr  • Trump downplays chances of new China trade deal 
Last updated: 27 Sep, 2014  

Jaguar Reveals its New Superhero

PR Newswire | 22 Sep, 2014
LONDON: Ahead of Stella McCartney's Paris Fashion Week Show on 29 September, Jaguar has joined forces with the leading British designer for the next phase of the FEEL XE campaign as the roll-out of the new Jaguar XE continues. Both Stella and Jaguar represent the best in British design and have a shared commitment to modernity, performance, style and functionality and the FEEL XE Experience is an expression of this design philosophy.

Speaking about her work on the FEEL XE campaign, Stella McCartney OBE commented: "Jaguar is a British brand that's full of heritage, character and one that I've admired for years so it's a pleasure to be finally working directly with them. It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design - I can't wait to see it on the streets of Paris."

The FEEL XE Experience marks the next phase in the XE reveal, where Jaguar will announce detailed specifications for the first time at the Paris Motor Show.  This will include the efficiency, infotainment and the world debut of a new all-surface progress control.

Together, the two prestigious British luxury brands have created the FEEL XE Experience; featuring a fleet of luxury Stella McCartney inspired Jaguars draped in her distinctive Superhero print from her Spring 2015 collection. These vehicles will be taking to the streets of Paris on Monday 29 September, delivering a series of FEEL XE Experiences that have been carefully curated by Stella and Jaguar to provide consumers with an Exhilarating taste of cultural highlights that are unique to Paris.

Two years after graduating from Central St. Martins College of Art and Design, London, Stella moved to Paris and four years later she launched the first collection of Stella McCartney fashion house in Paris. The French capital remains close to her heart and it is still the city where Stella shows her new ready-to-wear collections every season. It is fitting that the streets of Paris will be the only city in the world to have the Jaguar Superheroes on its streets.

Ian Callum, Jaguar's Director of Design, spoke about his admiration for Stella McCartney's work and their shared passion for British design and innovation: "I've always greatly admired Stella's work and enjoyed her previous collaborativeprojects, especially the performance apparel for the GB Olympic Team. It is a beautiful demonstration ofStella'scommitment to elegance, style as well as functionality and, performance which are attributes that I looked to express in the Jaguar XE."

The FEEL XE Experience marks the continuation of Stella's involvement in Jaguar's FEEL XE campaign. Stella attended the Jaguar XE global premiere at Earls Court in London on 08 September, and she also chose to arrive in the XE, the most fuel-efficient Jaguar to date, at The 2014 Stella McCartney Green Carpet Collection earlier this month.

Following the FEEL XE Experience in Paris Jaguar will announce details of its next FEEL XE project with British actor Idris Elba in the coming months. To learn more about the FEEL XE Experience, and see the cars on the streets of Paris on Monday 29 September ahead of the Motor Show, visit http://bit.ly/XESMC.

See http://www.media.jaguar.com for all words, still photography and video files.

For high-resolution video files visit http://www.broadcast.jaguarlandrover.com

JAGUAR CHANNELS:

- Facebook: http://www.facebook.com/Jaguar

- Twitter: http://twitter.com/Jaguar

- Instagram: http://instagram.com/Jaguar

- YouTube: http://www.youtube.com/JaguarCars

For further information please contact:

The Brooklyn Brothers Claudia Davies /claudia@thebrooklynbrothers.com

 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
66.20
64.50
UK Pound
87.50
84.65
Euro
78.25
75.65
Japanese Yen 58.85 56.85
As on 12 Jul, 2020
  Daily Poll
COVID-19 has directly affected your business
 Yes
 No
 Can't say
  Commented Stories
» Pain points for MSMEs(3)
» UP govt to change lives of migrants: MSME Principal Secy(2)
» Starting an import export business: Basic guide for beginners(1)
» MSME schemes - Do you know all of them?(1)
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter