KOCHI, India: BMW India demonstrated the dynamism, versatility and high performance of its entire product portfolio with the BMW Experience Tour 2014 today in Kochi at the Le Meridian Kochi. Kochi is the tenth city to host the 12 city tour.
The BMW Experience Tour 2014 showcased the complete range of sedans and SAVs (Sports Activity Vehicle) demonstrating the superior driving dynamics on a specially designed test course.
Mr. Philipp von Sahr, President, BMW Group India, said, "With the BMW Experience Tour, BMW Group India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW cars in a challenging and exciting environment. This is one of a kind event being organized at such a scale in India. With this unique initiative, we wish to take a step closer to our customers and bring as many customers to the BMW fold and make them experience BMW and Sheer Driving Pleasure."
The Tour will reach 12 cities across the nation including Jaipur, Chandigarh, Gurgaon, Ahmedabad, Pune, Mumbai, Chennai, Hyderabad, Bangalore, Kochi, Lucknow, and Delhi. This will provide customers in these markets an opportunity to experience the BMW brand, test drive vehicles, and interact with product experts.
The experience will host separate sessions for the sedans and SAVs (Sports Activity Vehicle). BMW Dynamic Drive will highlight the dynamic superiority of the BMW sedans, while BMW xDrive Experience will showcase the versatility of the BMW range of SAVs. Customers will drive the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series through braking, slalom, corner braking and fast lap exercises to experience the dynamism and innovative technology of BMW cars.
The event will provide customers the unique opportunity to experience the thrill of BMW M cars. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety - the BMW M range offers an unmatched experience of exclusive, high-performance driving.
With BMW X ramps and obstacles like articulation humps, steep hill and incline, the event will provide customers an opportunity to experience the superiority of the BMW X range with the BMW X6, the BMW X5 and the BMW X3, under the expert guidance of BMW trainers. The BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles where it is needed the most. In India, the intelligent BMW xDrive all-wheel drive system is standard in the BMW X3, the BMW X5 and BMW X6.
Throughout the Experience Tour, a special structure will be created in each city, representing BMW's premium experience of international standards. The weather proof, air-conditioned structure, will accommodate the reception, briefing and display areas. A special women and kids zone will ensure an entertaining time for the entire family. The kids' section will also feature a special 'Sony PlayStation Zone' where kids can enjoy driving the BMW cars in the virtual world with Sony PlayStation3.
About BMW Group India
Headquartered in Gurgaon (National Capital Region), BMW India is a 100% subsidiary of the BMW Group. The wide range of BMW activities in India include the establishment of a manufacturing plant in Chennai, a parts warehouse in Mumbai and development of a dealer organisation across major metropolitan centres of the country. BMW Group has invested over 3.9 billion Indian Rupees (â¬ 51.8 million) in BMW Plant Chennai.
The BMW Group concentrates on projects and concepts where it can apply its core expertise to achieve specific and measureable improvements. Consequently, the company focuses on projects replicable in an international context and based on the principle "helping people to help themselves", thereby generating a measurable long-term effect. For the BMW Group, social commitment is an inherent part of its corporate identity. Focal areas of commitment are intercultural innovations and social inclusion.
For more information visit, www.bmwgroup.com
Media Contact: Abhay Dange, Abhay.Dange@bmw.in, +91 99104-81013, Press and Corporate Affairs, BMW India