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Last updated: 27 Sep, 2014  

Crowdfunding to Aid 'Back-to-School' Campaign by Cashkaro

PR Newswire | 25 Jun, 2014
NEW DELHI: Cashkaro.com, the largest cashback and coupons site in India, announced the launch of its Corporate Social Responsibility (CSR) campaign 'Back to School' in collaboration with crowdfunding platform Milaap.org. This initiative will help school kids in rural India head back to school and continue their education. The campaign invites small loans to help educate kids in Odisha and will have each contribution matched, rupee for rupee, by Cashkaro.com.

This is the first of many such initiatives that www.Cashkaro.com aims to launch. The children benefiting from this belong to impoverished families in Odisha who cannot afford school fees. Faced with the risk of pulling their children out of school due to lack of funds, the families seek small loans to pay the fees. Milaap has partnered with the Mahashakti Foundation in Odisha to provide these children (as young as 6 years) affordable education loans to continue their studies. The loans help their parents pay the children's school fees, purchase textbooks and shoes and the parents repay the loan in monthly instalments.

Swati Bhargava, Co-founder, Cashkaro.com said, "With a strong community of over 8 lakh people, we bring the crowdfunding concept via cashback to this unique campaign for helping build education in early years. We believe that we must help each other rise towards our ambitions and potential. Milaap offers a great way to do that in a transparent, accountable and engaging way. Cashkaro.com will match every rupee that is lent towards this worthy cause!"

Sourabh Sharma, CEO and Co-founder, Milaap.org, excited to launch this campaign with Cashkaro.com said, "Milaap is a platform that enables collective change that is transparent, accountable and personal. So when you visit the campaign page, you can read the life stories of the people you are helping. It's not just theoretical anymore - technology enables this and we enable you! It's also brilliant that an e-commerce venture like Cashkaro.com is doing something unusual and inspiring with Milaap."

With the aim of continuing social development initiatives, Cashkaro will soon make it possible for its members to participate and also donate their cashback to other charities listed on their site.

About Milaap.org

Milaap is a mission driven company changing the way people fund and impact communities in need. Every day, Milaap connects hundreds of hardworking borrowers looking to start a small business, pay for education, install better facilities in their households and more, with people from around the world willing to lend and rally their friends and family with as little as US $25. For more information, please visit www.milaap.org.

About Cashkaro.com

Cashkaro.com is India's largest and fastest growing cashback and coupons site. Through Cashkaro, members can get extra cashback on their online shopping at Myntra, Jabong, Amazon.in, Yatra and 500+ e-commerce partners, on top of coupons already available on sites. The same cashback concept is extremely popular in the UK and US with leading cashback sites making over $100m in revenues. With the huge e-commerce growth in India, Cashkaro is set to do the same here and is pioneering the cashback idea in India. Cashkaro was launched in April 2013. It was founded by Swati Bhargava and Rohan Bhargava, a young entrepreneur couple who left their lucrative investment banking jobs in London to start the cashback business in the UK and have now expanded it to India. For more information, please visit www.cashkaro.com.

The company is aggressively promoting this initiative on their website as well as social media to spread word about the campaign. The collaboration with Milaap is focused on helping underprivileged kids go back to school.

Media Contact: Sukhi R, sukhi@boringbrands.com, +91-9650779380, Boring Brands

 
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