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Last updated: 27 Sep, 2014  

ING Vysya Bank Kicks off Social Media Campaign on FIFA World Cup

PR Newswire | 16 Jun, 2014
BANGALORE: ING Vysya Bank joined the FIFA World Cup chorus by kicking off an innovative social media campaign - "Master Save". The online contest that began on 13th June will conclude with the World Cup final slated for July 14. The bank will post four best saves everyday from the previous day match and invite football fans to vote for their choice along with reasons. Every day 5 winners will be declared with two grand prizes towards the closing stages of the tournament. The social media channels of the bank will also host sports trivia and interesting info graphics on football to keep the fans engaged. Earlier this year, the bank had also launched Champions League-themed debit cards in line with its commitment to promote the sport. It was the first time that an Indian bank has launched an official UEFA-branded debit card.

The contest can be accessed at ING Vysya Bank's Facebook page or Twitter page to participate.

About ING Vysya Bank

ING Vysya Bank Ltd is a premier private sector bank with retail, private and wholesale banking platforms that serve over two million customers. With over 80 years of history in India and leveraging ING's global financial expertise, the bank offers a broad range of innovative and established products and services, across its 553 branches. The bank, which has close to 10,000 employees, is also listed on Bombay Stock Exchange Limited and National Stock Exchange of India Limited. ING Vysya Bank was ranked among top 5 Most Trusted Brands among private sector banks in India in the Economic Times Brand Equity - Nielsen survey 2011.

ING is a global financial institution of Dutch origin, offering banking, investments, life insurance and retirement services to meet the needs of a broad customer base. With more than 75,000 employees, ING serves over 48 million private, corporate and institutional customers in over 40 countries in Europe, North America and Latin America, Asia and Australia.

Corporate Identity Number: L85110KA1930PLC000124; Tel/Fax: 080-25005000/080-25005555 Email: communications@ingvysyabank.com | Website : www.ingvysyabank.com

Address: ING Vysya House, #22, MG Road, Bangalore-560001

Primary Media Contact: Vinu Lal, vinu.lal@ingvysyabank.com, 080-25005072, ING Vysya Bank

Secondary Media Contact: Frenny Doshi, frenny.doshi@adfactorspr.com, 09620833398, Adfactors PR

 
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