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Last updated: 27 Sep, 2014  

Nirogam Steps Up With Upgraded E-commerce Engine

PR Newswire | 06 Jun, 2014
FARIDABAD, India: Online ayurvedic and natural health store Nirogam.com has announced a major upgrade to its e-commerce engine introducing hyperfast servers, a brand new user-centric design, and a smoother, faster checkout experience across any device, be it desktop, tablet, or mobile.

"With this upgrade, we will now be able to handle the increase in sales transaction volume with ease," said Puneet Aggarwal, the Founder of Nirogam.

Stressful working environments and the lack of a healthy lifestyle have resulted in excessive dependence on drugs like painkillers, anti-inflammatories, anti-depressants, statins, and anti-hypertensives. The harsh and harmful side effects of these drugs are spurring a drive towards the use of safe natural alternatives and ayurvedic therapies for chronic health conditions like obesity, diabetes, arthritis, heart disease, sexual and reproductive health.

The upgraded e-commerce store makes the purchase of herbal and ayurvedic formulations a painless and hassle-free experience. It has also been enthusiastically welcomed by Indian and international customers, as more and more people are educating themselves on the benefits of alternative therapies for day-to-day health issues and chronic ailments. 

According to Puneet Aggarwal, Nirogam's founder, the upgrade to the e-commerce infrastructure was a necessary move to keep pace with the increasing volume of transactions at the online store. 

"Besides the need for supporting a higher volume of transactions, we also wanted to make our site faster and more user-friendly for our users," he said.

"I am excited about this upgrade's benefit to our customers. Now our customers will have a faster, smoother and more intuitive checkout experience irrespective of whether they access the site via desktop, tablets, or mobile phones," he added.

Celebrating their successful launch, Nirogam is offering a flat 15% dicount on all their products till the 15th of June, 2014.

About Nirogam

A complete wellness store providing ayurvedic and natural health products, Nirogam started in 2002 as an offline supplier and only set up their website in 2011. In this short span of 3 years, it has experienced explosive growth of online sales which necessitated the upgrade. 

Nirogam's mission, built on founder Puneet Aggarwal's passion for natural remedies, is to promote healthy living through alternative therapies and natural products which have no side effects. It is specially focused on the use of pure and natural products derived from the ancient science of Ayurveda. Nirogam's products adhere to strict international quality norms, are hygienically processed, and are safe and effective remedies for its loyal customers. They also have a massive presence on Facebook with over 2 lakh fans who actively follow free daily tips on natural health and nutrition (www.facebook.com/nirogam). 

Nirogam's products have already won worldwide appreciation especially in the US and UK.

Media Contact: Puneet Aggarwal, puneet@nirogam.com, 91-129-4076777, Founder, Nirogam India Private Limited

 
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