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Last updated: 27 Sep, 2014  

ACT Broadband Reinvents Brand to ACT Fibernet

PR Newswire | 28 Jul, 2014
BENGALURU: ACT (Atria Convergence Technologies Pvt. Ltd.), the country's fourth largest ISP in the wired broadband category and a brand that stands out in the market as a pioneer in the use of Fiber-to-the-Home technology, announced the launch of its new brand, ACT Fibernet.

ACT Fibernet reinforces the company's commitment to offer consumers the fastest, most consistent and unparalleled Internet experience, through the use of superior fiber technology. Living up to the promise of staying at the forefront of change, the company also launched incredibly fast 60 Mbps plans, which is the fastest speed currently provided by any service provider in the retail segment.

The new brand resonates as a more fun, youthful and vibrant one. Speaking on the change, Mr. Bala Malladi, Group CEO of the ACT Group said, "We believe that ACT is at the forefront of driving Internet consumption in India, not just in terms of growing the market but also changing the online user behaviour and enhancing the way users experience this medium."

In keeping with the philosophy of change and evolution, ACT Fibernet has launched its digitally-led campaign to mark the brand's reinvention as well.

The campaign, run under the hashtag #BeIncredible on Facebook, aims to promote a complete online experience by encouraging users to utilize the Internet to discover the incredible in life everyday and actively seek out ways to accomplish the things they have always wanted to do in life.

ACT Fibernet is already live on the company's corporate website ( and dedicated internet portal - The digital contest can be accessed on the brand's Facebook Page.

About ACT

ACT (Atria Convergence Technologies Pvt. Ltd.) had its humble beginning in the year 2000 founded by Mr Sunder Raju, Managing Director. Today, ACT is one of the country's most renowned triple play service providers with 1 million+ happy customers experiencing broadband, digital TV and IPTV services. ACT is funded by IVFA (India Value Fund Advisor), a premier private equity investment fund which played a pivotal role in facilitating several companies to develop into world-renowned organizations. Some of their most successful portfolios have been - Biocon, Radio City, HDFC Bank, Meru, Mahindra Hinoday and TTK Healthcare, just to name a few.

Media Contact: Shivali Mittal,, +91-7760822722, Madison PR

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