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Last updated: 27 Sep, 2014  

Vodacom Mozambique Partners With Flytxt

PR Newswire | 17 Jul, 2014
THIRUVANTHAPURAM, India: Flytxt, the big data analytics solution provider for Communication Service Providers (CSPs), announced their strategic tie-up with Vodacom, Mozambique's leading mobile network. Flytxt, through its big data technology and analytics driven solutions, will enable Vodacom to enhance revenue and customer experience by analysing customer behaviour and extending next best offers to its subscribers in real time.

"We continually strive to create moments of rewarding experience for customers. We chose Flytxt to augment our customer value management practices for their innovative analytics driven customer segmentation and engagement approach, to ensure we continue delivering on our brand promise to our customers," said Paula Zandamela, Head of Corporate Affairs, Vodacom. "This, together with our network quality and continuous expansion of services will, without a doubt, keep Vodacom in leading position in Mozambique," she added.

Flytxt solutions adopt a fully integrated man-machine collaborated approach. They not only generate insights and recommendations from varied data feeds within the CSP's network and IT systems, but also transform them to real-time marketing actions and decisions for creating economic value across business workflows.

Commenting on the partnership, Hetarth Patel, Vice President Worldwide Sales, Flytxt, said, "We are excited to have Vodacom Mozambique on board. I am confident that our solutions would enable Vodacom to leverage touch points to optimise customer value by delivering contextually relevant offers and in real time too."

Flytxt has signed up with over 50 CSPs, serving more than 500 million subscribers across APAC and EMEA, for its Big Data Analytics powered customer experience, revenue management and mobile advertising solutions.

About Flytxt 

Flytxt is a leading provider of Big Data Analytics solutions that enable CSPs to derive measurable economic value from subscriber data. The company offers customer experience and revenue management, insight monetisation solutions as well as consultancy services to help operators run campaigns for increasing revenue, reducing churn and enhancing loyalty. Flytxt's closed loop integrated real-time marketing platform has been selected by leading CSPs across APAC and EMEA, serving more than 500 million subscribers and has generated over $350 million incremental revenue for them till now.

The company has won many industry awards like CEM Excellence Award, NASSCOM Emerge 50 league of 10, Aegis Graham Bell Award for innovation in Mobile Advertising, BID International Quality Summit Award, Red Herring Asia 100 and IEEE Cloud Computing Challenge. With its headquarters in Netherlands, corporate office in Dubai and global delivery centres at Trivandrum and Mumbai, the company has presence in Delhi, Lagos, Nairobi, Kuala Lumpur and London. For more information about Flytxt, visit

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About Vodacom                                                                      

Vodacom is the leading mobile network in Mozambique that started its operations in December 2003 with the main objective of offering a high quality, reliable mobile network, and through new communication technology brings everything that's good for Mozambique.

Media Contact: Gargi Basu,, +91-9745769488, Manager-Marketing, Flytxt

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