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Last updated: 27 Sep, 2014  

Global Incentive Council Focuses on Opportunities in India

PR Newswire | 17 Jul, 2014
ROSEMONT, Ill.: With India estimated to become the world's most populous country by 2025, the Global Incentive Council just issued a resourceful white paper, Incentives in India: A Coming of Age. The paper outlines current factors that make one of the most populous and youngest countries in the world today a prime environment for the expansion of modern rewards and recognition programs.

Drawing on interviews with incentive experts familiar with conducting incentive programs in India, the white paper offers exceptional insights into: employee characteristics, logistics issues, a shifting incentive mindset, realistic reward options and market opportunities in a land where more than 50 percent of its current 1.2 billion people are under the age of 25. The paper also offers a succinct, pragmatic discussion of existing incentive practices that underscores a level of complexity not seen in other markets. A special tax law addendum outlines requirements for taxes on incentives where the participants are direct employees as well as when they are not direct employees of a company.

"What we tried to do was to provide up to date and practical information about conditions and practices that apply to the incentive industry in India so that both incentive practitioners and those companies interested in using incentives are better prepared to conduct business in this rapidly growing market," said Debbie Ghillino, GIC board member and Incentive & Loyalty Strategist at UWIN IWIN Incentives.

Anyone interested in reading the entire paper, can find it on the Global Incentive Council's homepage:

About the Global Incentive Council

The Global Incentive Council is a strategic industry group of the Incentive Marketing Association and is an international organization dedicated to serving the needs of the international incentive community. Under the umbrella of the IMA, it is the leading resource for information and delivery of global incentive programs. It is comprised of international suppliers, incentive companies and buyers in the incentive marketplace, representing Africa, Asia, Europe, Latin America, Canada and the United States. Members include leading suppliers and professionals in the areas of incentive sales and marketing. For more information:

Julie Weldon, 847.447.1711

Sue Voyles, Logos Communications 734.667.2005

SOURCE Global Incentive Council
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