PR Newswire | 31 Jan, 2014
CHENNAI: Indian Terrain, one of the leading men's brands in the country, has grown exponentially in it's sales value and style options. Marking its progress, Indian Terrain's topline has grown over 90 crore, with a increase of 60% over last year in value and 38% in quantity. Average sales have gone up from 1.07 crore per week to 1.75 crore per week. Trousers have had a growth of 62% in units and 81% in value. Shirts have seen a growth of 23% in units and 81% in value. T-Shirts have had a growth of 40% in units and 52% in value.
E-Commerce verticals like Myntra, Jabong, Flipkart and the brand's personal E-Commerce platform have contributed significantly to the brand's growth. Amitabh Suri, COO of Indian Terrain gives a lot of credit to the Autumn/Winter line that has outsold all the previous seasons. "Our trousers have caught on like wildfire. Our customers enjoy having the choice of several fits in trousers, such as the Comfort, Kansas, Kruger and Brooklyn Fit. No other brand can match the quality of our khakis," states Suri.
Priyank Karanam, Head of Design at Indian Terrain states, "Our media outreach this season has been to create styling videos on YouTube that show our customers how to style their garments for any occasion. These styling videos focus on layering, which is appropriate to the weather at this time. Our main rule is to start with items that are made from thinner fabrics such as cotton T-shirts, dress shirts or a turtleneck, and then layer them with heavier items such as wool-sweaters, corduroy blazers or a leather jacket."
About Indian Terrain
Indian Terrain Fashions Ltd. [BSE: 533329 | NSE: INDTERRAIN] is one of the leading brands of choice in premium casual wear for men. Having opened its first store in September 2000, the company was listed in 2011, following a demerger from its parent company. The range of men's apparel includes shirts, trousers, T-shirts, shorts, mufflers, knitwear, jackets, denim, boxers and socks and we will soon be looking to venture into accessories as well.
With a turnover of around Rs. 200 crore, the company today retails across the country through more than 700 Multi Brand Outlets, 130 doors of Large Format Stores, 98 Exclusive Brand Outlets and is available through online stores as well.
For more information, please log on tohttp://www.indianterrain.com
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