PR Newswire | 19 Feb, 2014
BANGALORE: Social Media Week Bangalore began with a grand opening at The Leela Palace on Monday, 17th February. The event kick-started at 2.00pm with an opening address from Alex Oberberg, Global Head of Programs & Markets Engagement, Social Media & Digital at Nokia, with an appeal to the masses to embrace social media and explore the opportunities it provides.
The opening address was followed by a talk given by Mr. Neville Taraporewalla on the current theme of the Social Media Week 2014 - The Future of Now. Always On. Always Connected. He spoke about how technology has changed our lives with the introduction of social media.
The day continued in the same high spirits with the next session 'The Social Media for Social Change', which was led by speaker Mr. CVL Srinivas. His session concluded with some learning on how building a digital culture is important, and how data, content and technology should be well invested in. He also spoke about online-offline integration and its importance for every brand to gain better effects.
Another session was led by the Additional Commisioner of Police (Traffic), Bangalore City, I.P.S. Mr. B. Dayananda. He spoke about efforts and progress made by the Bangalore Traffic Police through social media to prevent citizens from violating traffic rules. Mr. B. Dayananda said, "Having a Facebook page did help them achieve some insights which have been helping them to place an effective and functional platform for commuters to exchange information and get their grievances aired."
Eminent runner, actor, model and film producer Milind Soman discussed about how social media has helped him stay fit and healthy and answered questions like "What is the standard of health in the country?" and "Can apps help you stay healthy?" in conversation with Lakshmi Choudhury.
Director and filmmaker Pawan Kumar shared insights on social media and how he got his Kannada film 'Lucia' fully crowd-sourced through social media and released it to critical acclaim in 2013, and even won the Audience Award at the London Indian Film Festival in 2013.
There was also a panel discussion on a socio-political theme if social media could play a game-changer in the upcoming elections. The panel comprising of three representatives of Aam Aadmi Party, BJP and AICC and two social media experts attracted quite a lot of attention.
Other events included 'ROI in Social Media', 'Zero Road Violation Culture' and 'How Good Is Your Social Media Gyan?'
The day ended with some entertainment in the form of of stand-up comedy blended with fusion music played by band Aghor. Sundeep Rao, a stand-up comedian, took to the stage and had the audience cracking up with laughter. Soon after, fusion band Aghor took to the stage and ended the day with their musical notes.
Social Media Week, powered globally by Nokia, has become a platform and a community that has grown to more than 100,000 members in over 26 cities around the world. SMW's global footprint now includes over 60000 participants, 2000 events and 4000 speakers. It helps people and organizations connect through collaboration, learning and the sharing of ideas and information using social media. The detailed itinerary is at http://socialmediaweek.org/bangalore/schedule
Social Media Week Bangalore is being hosted by the same firm that hosted the event in Mumbai in September last year, R SQUARE Consulting, an integrated marketing services agency.
About R SQUARE Consulting:
R SQUARE Consulting is one of the fastest growing marketing firms focusing on building communities through brand properties and executing marketing communication strategies for clients through events and activations, digital marketing and technology and creative services. For more details, visit www.rsquareconsulting.net.
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