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Last updated: 27 Sep, 2014  

Mad Over Donuts Associates With 'Happy New Year'

PR Newswire | 26 Aug, 2014
MUMBAI: The country's most loved donut brand 'Mad Over Donuts', associates with one of the most eagerly anticipated Bollywood entertainers of 2014 - Happy New Year, directed by Farah Khan and produced by Red Chillies Entertainment, the films star cast includes Shahrukh Khan, Deepika Padukone, Abhishek Bachchan, Sarah Jane Dias, Boman Irani, Vivaan Shah, Sonu Sood and Jackie Shroff. The trailer of the film was released at a suburban hotel in Mumbai. The film is scheduled to release on the 23rd of October 2014.

As a part of the association, Mad Over Donuts has created a special "IndiaWaale Donut" to go with the theme of the film. This special donut was an integral part of the trailer release event today and one could not miss the colorful donut boxes being sashayed around by the celebrities as well as the media fraternity present there.

Commenting on the occasion, Tarak Bhattacharya - COO, Mad Over Donuts said, "We are very excited to associate with Happy New Year. Its one of the most promising entertainers of the year and being a part of the film promotions is a great feeling. Currently Mad Over Donuts is the largest donut chain in the country and this will ensure that the specially created 'IndiaWaale Donut' reaches out to a huge base of loyal customers across the country."

Tanaaz Bhatia - CEO/Founder, Bottomline Media Pvt. Ltd., the agency behind this association further added, "When we thought of creating something with the 'IndiaWaale' theme, I instantly thought of Mad Over Donuts. Donuts are something that everyone loves and it's been a great experience ideating and executing this campaign with them. From a mere idea to actually seeing the donut shape up has been a fabulous journey."

Venky Mysore - CEO, Red Chillies Entertainment further added, "This is the first time we are partnering with a gourmet donut brand and it's been a fabulous experience. Mad Over Donuts has great presence across in India and it will be nice to see the 'IndiaWaale Donuts' being enjoyed by our fans all over."

Mad Over Donuts will be promoting the specially created 'IndiaWaale Donuts' from October across their 54 stores in the country and will be priced at Rs. 59/- per donut.


About Mad Over Donuts:

Mad Over Donuts, a Singaporean gourmet donut brand has created a niche for itself in the F&B segment being the first concept of its kind to enter India. It's vibrant and youthful customer friendly experience has found a strong connect with its target audience and the brand has evolved into a lifestyle choice for many, especially with the eggless gourmet donut offering. Mad Over Donuts caters to guests with an array of scrumptious donuts and freshly brewed coffees. The stores, present dominantly in malls, airports and high streets, are specially designed to showcase the donut-making process and provide a multi-sensory experience for customers. With over 562k + fans over Facebook and millions of donut lovers in the country, Mad Over Donuts currently has a strong foothold in cities like New Delhi and NCR, Mumbai, Pune and Bengaluru.

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Media Contact : Mehak Qureshi,, 9920011234, Bloomingdale Public Relations

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