PR Newswire | 08 Aug, 2014
MUMBAI: Hyundai Motor India Limited (HMIL), the second largest car manufacturer in India and the largest passenger car exporter, takes its "New Thinking and New Possibilities" brand philosophy to the next level through its Hyundai Motor India Foundation.
HMIL's CSR arm, Hyundai Motor India Foundation (HMIF) has been founded to follow sustainable, compassionate and effective practices for the community and has undertaken an innovative initiative to partner with KidZania Mumbai in the area of educational and vocational training for children.
As a part of HMIF's ongoing support to education projects, the foundation has undertaken a tie-up with the Sri Sri Ravi Shankar Vidya Mandir (SSRVM) School in Dharavi, Mumbai, Asia's largest slum. The Art of Living teachers/volunteers run a special designed course for children: ArtExcel or All Round Training in Excellence. Hyundai, also a partner at KidZania, the world's leading edutainment brand for children, thought this a perfect opportunity to host kids from the SSRVM school for a day out at KidZania to give them exposure to new experiences that entail more than 90 role-playing activities including the Department of Motor Vehicle (DMV), Car Dealership & Driving Street which Hyundai sponsors at KidZania. Kids from the school will get a chance to spend an entire day at KidZania and have 'fun, learning and freedom' all at the same time.
Commenting on this partnership, KidZania India spokesperson Viraj Jit Singh, Chief Marketing Officer said, "Supporting underprivileged children is at the core of our CSR strategy globally. We are proud to partner with Hyundai to create a special day for the kids from the Sri Sri Ravi Shankar Vidya Mandir."
KidZania is one of the fastest growing kids' interactive entertainment brands in the world. It is an interactive kids' city combining inspiration, fun and learning through realistic role-play for children aged 3-14. Kids independently explore a safe and contained 80,000 square foot kid-sized city with nearly 100 exciting careers that they can try out as they learn about the inner workings of a city and the concept of managing money. Each ultra-realistic experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens. With 16 locations in thirteen countries and rapidly growing globally, KidZania is one of the most inventive kid's edutainment concepts in the world.
KidZania, Inc., headquartered in Mexico, was founded in 1997, opened its first center in 1999, and is privately held. During 2014, KidZania will celebrate the company's 15th anniversary which will include tons of fun surprises for its visitors around the world.
Overview - KidZania
Headquarters: Mexico City, Mexico
Founder: Xavier Lopez Ancona
Visitors: More than 35 million global visitors since opening in 1999
Global Footprint: There are currently 16 KidZania facilities located in 13 global markets with additional 10 facilities under development.
Open Facilities: Mexico City - Santa Fe, Mexico (1999), Monterrey, Mexico (2006), Tokyo, Japan (2006), Jakarta, Indonesia (2007), Osaka, Japan (2009), Lisbon, Portugal (2009), Dubai, United Emirates (2010), Seoul, South Korea (2010), Kuala Lumpur, Malaysia (2012), Mexico City - Cuicuilco, Mexico (2012), Santiago, Chile (2012) Bangkok, Thailand (2013), Kuwait City, Kuwait (2013), Mumbai, India (2013) and Cairo, Egypt (2013), Istanbul, Turkey (2014)
In Development: Delhi NCR-India, SÃ£o Paulo-Brazil, Jeddah-Saudi Arabia, London-England, Moscow-Russia, Manila-Philippines , Singapore-Singapore, Doha-Qatar, Busan- South Korea, and the United States.
For more information about KidZania:
Join us on the web: www.kidzania.in; www.kidzania.com
You Tube: www.youtube.com/KidZaniaIndia
Media Contact: Shaalu Wadhwa, email@example.com, +91-9819600135, General Manager - Marketing and PR, KidZania Mumbai