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Last updated: 27 Sep, 2014  

Bharti AXA GI Engages its Employees to Care With a Difference

PR Newswire | 08 Aug, 2014
BANGALORE: Bharti AXA General Insurance (GI) celebrated the annual AXA Global Corporate Responsibility (CR) Week, an initiative by AXA to endorse corporate responsibility with great vigour. Corporate Responsibility Week is an initiative to support social causes with an innovative approach. Efforts put in by each employee were calculated by AXA Worldwide and every hour of effort received a contribution from AXA, which was donated to a nominated charity.

The active and enthusiastic participation of every Bharti AXA GI employee made this event a tremendous success, with over 11,700 hours contributed. The unique initiative to monetize efforts of thousands of employees for the greater good, earned Bharti AXA General Insurance second place among all AXA entities globally and an amount of INR 13.85 lakhs that was donated by AXA to Bharti Foundation, the charity chosen by Bharti AXA (GI). Bharti Foundation was established with a vision to help underprivileged children and young people of our country to realise their potential.

With activities like reduce, recycle and reuse, education on safety of children, healthy living, volunteering at orphanages and old age homes and other diversity and inclusion related activities, the employees contributed not just through participation alone but also through the hours of efforts that they had put in.

An enthused Dr. Amarnath Ananthanarayanan, CEO and MD, Bharti AXA General Insurance, commented on the initiatives, "The purpose of corporate responsibility is to build a safer environment for our community. This initiative is: of our employees, by our employees and for the society. I am humbled by the sincerity and commitment with which each of our employees participated by putting in 11,712 hours of their efforts. At Bharti AXA General Insurance, CR Week is just a small part of our effort to give back to the society."

This year, Bharti AXA GI organised the following activities:

- Blood Donation Day - 16th June, 2014

To contribute to the rising demand for blood, employees across branches took a pledge to save lives by donating blood. This drive was held at 40 locations and the organisation contributed over 650 units of blood.

- Diversity and Inclusion Day - 17th June, 2014

To celebrate the diverse culture and geographies of India, Bharti AXA GI joined hands across branches to organise this event. The activity mirrors our belief to "include all" irrespective of their caste, creed or religion. The proceeds generated from the event were donated to NGOs catering to those in need.

- 'Bag more with a BAGI Bag' - 18th June, 2013

In an endeavour to live by the principle of reuse, reduce and recycle, employees at Bharti AXA General Insurance created paper bags from old newspapers, which were donated to local vendors or shop keepers who use plastic bags. On the day, around 6,000 paper bags were donated.

- Risk Education Day - 19th June, 2013

Prevention is better than cure and the same holds true for most of the concerns faced by us in life. On risk education day, Bharti AXA GI partnered with Doctors and NGOs to educate employees and people from underprivileged sections on health risks, safe and unsafe touch sessions for children, ways to avoid abuse and other identified risks.

- Play for a cause Day - 20th June, 2013

At the organisation, a day was dedicated to contributing to greater good through fun and games. Through various fun games and sports, donation was collected. The proceeds from this activity were given to projects aimed at betterment of women and girl child projects.

For further information on the initiative, log on to:

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You can also follow the initiative on Twitter by typing: #AXACRWEEK

About Bharti AXA General Insurance

Bharti AXA General Insurance Company Ltd is a joint venture between Bharti Enterprises, a leading Indian business group and AXA, a world leader in financial protection. The joint venture company has a 74% stake from Bharti and 26% stake of the AXA Group.

Presently, the organisation has cashless facilities in over 4300+ network hospitals and over 2170+ garages, as well as 24/7 claims registration through multi-modal channels like e-mail and SMS. The organisation commenced national operations in August 2008 and currently has 59 branch offices across the country.

It is the first organisation in the GI Industry to receive dual certifications of ISO 9001:2008 & ISO 27001:2005 within the first year of operations in 2009 and subsequently re-certified in 2012 for further 3 years. Owing to its continued excellence, the company was awarded the Best Private Insurance Company - General, 2014 award by the World HRD Congress at the BFSI Awards 2014. Best Integrated Campaign of the Year and Viral Campaign of the year at the Youth Marketing Forum's Social Media Awards are two more feathers that the company added to its hat in the year 2014. Further, Bharti AXA General Insurance is the only Indian company in the Life and General Insurance category to have been nominated for and won the 'Risk Manager of the Year' award at the Asia Insurance Industry Awards 2011.

For more information, visit

About The AXA Group

The AXA Group is a worldwide leader in insurance and asset management, with 157,000 employees serving 102 million clients in 56 countries. In 2013, IFRS revenues amounted to Euro 91.2 billion and IFRS underlying earnings to Euro 4.7 billion. AXA had Euro 1,113 billion in assets under management as of December 31, 2013.

The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 - Bloomberg: CS FP - Reuters: AXAF.PA).  AXA's American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.

The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.

It is a founding member of the UN Environment Programme's Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.

Media Contact: Subhasish Mohanty,, +91-9845094166, MSLGroup

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