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Last updated: 27 Sep, 2014  

Future of Marketing is Pure Digital: It's Time to Go Green

PR Newswire | 17 Apr, 2014
BANGALORE: Champions Group founder, Subhakar Rao Surapaneni has iterated the need for green marketing taking forward the 'Go Green' concept further in his mail to his employees. He said the future of marketing is moving towards digital world and asked his employees to be a proactive 'Champion of Change' in this transitional phase. He stressed the importance of replacing the old age print marketing (which is killing trees) with the new age digital marketing using LED advertising, email marketing and other social and online channels.

He added that using digital fronts not only make environmental sense, but also great business sense if we can connect better with our clients and prospects in a responsible way without taxing the environment.

"It's time to connect via personalised emails. Reach out to the local audience with LED vehicle base Display Advertising and communicating via online social channels," Surapaneni implored his employees.

Reinforcing his views on the future of digital marketing, he quoted the following statistics published by marketing professionals:

    The Public Relations Consultants Association recently found that 72% of agencies are now offering SEO services.
    The most in-demand digital marketing services are content creation, out reaching/engaging with influencers, and social marketing strategy.
    More than 60% of agencies have increased their digital marketing budgets, with a particular focus on monitoring, SEO, content creation, and PPC/online advertising.
    Compared with 12 months earlier, agency revenues from digital sources have increased significantly.

He signed off with the following note to his employees:

"It's time we evolve from being folks that keep preaching 'Go Green' to being champions that practice 'Growing Green'."

About Champions Group:

Champions Group is among the top private sector business houses in India. Over the years, Champions Group has grown and diversified into various business sectors. With positive energy, professional development, prompt fulfilment and integrity as key values, Champions Group has created a strong identity with their business endeavours. For more information visit -

Media Contact: Pradeep Patil,, 91-9902700963, VP, India Operations, Champions Group

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