PR Newswire | 16 Apr, 2014
SAN FRANCISCO, MUMBAI and BRASILIA: Vserv.mobi, an award winning mobile advertising exchange, today announced the launch of Search Intent Ads, a new advertising format that integrates the power of search into mobile ads. This format is designed to help marketers attain relevant consumers and facilitate their buying decisions via a seamless in-ad search strategy. Search Intent Ads are enabled via full screen mobile ads on the Vserv.mobi exchange across 150,000 apps and sites. The ad format will leverage user intent and deep linking to drive these relevant consumers to the right purchase funnel.
"E-Commerce companies are constantly seeking effective ways to reach mobile users," said Dippak Khurana, CEO and Co-Founder, Vserv.mobi. "Nearly 30 percent of the traffic on e-commerce sites comes from mobile, and we expect this ratio to increase to 70 percent by next year. Asia-Pacific region is poised to become the largest regional e-commerce market in the world with expected annual sales to reach USD 525.2 billion. We are excited to further boost this sector with the launch of Search Intent Ads on our exchange to help marketers engage highly relevant consumers."
Commenting on the innovation, Rohit Dadwal, Managing Director, Asia Pacific Ltd, Mobile Marketing Association, said, "Search Intent Ads launched by Vserv.mobi is a first of its kind compelling mobile advertising solution that will help boost mobile enabled commerce. The timing of this advertising format launch complements the growth of mobile media consumption habits evolving from mere browsing to interactive engagement. The solution would enable commerce providers to engage consumers and facilitate the path to purchase led by advertising. Marketers would be able to harness the benefits of mobile marketing more effectively with such an innovation"
The versatile Search Intent Ad format can be used by brands across all industries and by enabling deep linking they can further re-engage, re-target and gain higher ROI from mobile ads. Click here to learn more about Search Intent Ads.
Vserv.mobi is an Award Winning Mobile Advertising Exchange across Emerging Markets that maximises the value of mobile media for advertisers, developers, publishers and telecom operators. Powered by the award winning AudienceProâ¢ and AppWrapperâ¢ platforms, Vserv.mobi has delivered mobile advertising experiences for leading Fortune 500 brands & digital media companies, across 200 countries.
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