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Last updated: 27 Sep, 2014 Revolutionizes the Traditional Kitty Party

PR Newswire | 09 Apr, 2014
NEW DELHI: Recently launched, was created in response to the ever-increasing popularity of one of India's most celebrated social rituals - the kitty party. The kitty party - at its core - is a traditional women's gathering in the home. Today, however, the kitti party is expanding and changing and now plays a key role in building and solidifying business relationships that expand beyond our communities. Locations, tastes and expectations of a kitty party are changing, and helps both individuals and businesses keep abreast of current trends in this unique social ritual. was co-founded by entrepreneurs Angad Soni and Arjun Soni. According to Angad Soni, "The kitti party concept means that women can really share and expand the kitti party tradition as their lives evolve and change." Continues Soni, "Even if women are now on the fast track in their careers, or taking more risks, the site brings us back to our roots while we also encourage women to try new things."

What is unique about is that it provides users with the necessary tools to connect and plan kitti parties on one central platform. Individuals can find other kitti parties to join as well, through names or location. also includes a unique magazine section which promotes user-generated content such as photo sharing and blogs. Members can find and share tips on parenting, health, fashion, fitness and much more. Businesses are encouraged to sign up and take advantage of the unique marketing opportunities available on the platform.

Although Kitti parties have remained a longstanding social phenomenon among Indian women, women themselves are finding that their roles and expectations have changed and caters to their expanding world. As women play a bigger role as consumers, the topics for a kitti party are expanding to business, fashion, lifestyle, child rearing, and family relationships while kitti parties also serve as a mainstay to solidify friendships, build contacts, meet new colleagues, and build on the foundations of our rapidly changing culture.

Although some kitti parties have seen an elevation in style and opulence with parties being held in high-end resorts or exotic locations, there are many kitti parties that take place at smaller scale venues such as restaurants, hair salons, spas, outdoor spots in the community, and more. In today's society, women are encouraged to be adventurous and try new things and caters to this spirit.

To join today and take advantage of our grand opening promotion, businesses and individuals should visit

Vivifynet Private Limited, owns and maintains the domain -

Media Contact: Amy Grishman,, 978-594-4002, CEO, Social Focus Marketing

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