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Last updated: 27 Sep, 2014  

A New Karva Chauth Mobile Application From Tanishq

PR Newswire | 21 Oct, 2013
BANGALORE: Karva Chauth is as old a tradition, as it can get. The devout bride begins her fast at dawn, only to break it at dusk at the sight of the rising moon through a sieve. Everything else that follows is a celebration. But how does a changing society cope with these traditions? Does the new-age bride want to follow these age old customs, and if so, does she know what to do?

While the inclination to celebrate Karva Chauth is high in the modern nuclear families, finding the right information on the "how to" of Karva Chauth is where young brides reach a roadblock, and the lack of time doesn't make it easy either.

This year Tanishq comes out with a Karva Chauth mobile application with a difference. Designed keeping in mind the modern bride, the Karva Chauth App from Tanishq comes with a generous wealth of mehendi designs, a detailed compilation of traditional rituals that new couples away from home can use for the festival, and even a little treasure hunt that lets husbands hide a Tanishq present for their brides on the moon.

The Tanishq Karva Chauth app this year, beautifully blends technology and tradition with the need of the day; coming equipped with moonrise timings and an inbuilt Seive (Chalni) to look at the moon on the day of the festival, this app gives the modern couple a chance to celebrate Karva Chauth to its fullest wherever they are and whatever they are doing.

Download the app from Play Store using this link on your Android phones -

Primary Media Contact: Kapil Mathur,, 91-9880181996

Secondary Media Contact: Riyaz Nathani,, 91-9739203204

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